Social Buzz

Today's agenda
Project Recap
Problem
The Analytics Team
Process
Insights
Summary
 Social Buzz is a fast-growing technology unicorn that
needs to adapt quickly to its global scale. Accenture
has begun a 3-month POC focusing on these tasks.

1.An audit of Social Buzz’s big data practice.

2.Recommendations for a successful IPO.
3.Analysis to find social buzz’s top 5 most popular
Project categories of content.
4.Rating score according to reaction and sentiments

Recap 5. Analysis of per day posts and number of

comments and likes or dislikes.
 Problem

Over 10,0000 Posts per day.

36,500,000 Pieces of content per year.
Scores

100000; 15%
158000; 24%

Reaction
Content Type
Sentiments
172400; 26%
Posts

230000; 35%
 Andrew Fleming
Chief Technical Architect

The Analytics
team Marcus Rompton
Senior Principle

Elon Musk
Data Analyst
1 Data Understanding
Process
2 Data Cleaning

Data Modelling
3
Data Analysis
4
5 Uncover Insights
Insights

Memes and Reaction Lifestyle Posts, Per Day Posts

Type- Positive and Remixes and and Monthly
Negative Popular content Engagement
1.Communities can generate massive buzz within their own circles , even if they are
relatively unknown about the content and type of reactions.
2.Diversity of content on social media means there is always something for everyone,
whether it is quirky mems or contents .
3.Reacting to popular content can sometimes feel like riding a wave – It is never
known when something will go viral, but when it does, the reaction will become
unfold.
4.Power of social media to amplify voices and spark conversations is both inspiring
and slightly terrifying, especially considering the things can escalate.
5.Shape of the online experiences, influencing the content and type of engage with it.
6.Memes can spread and mutate evolving into entirely new forms within hours of
their creation.
 Dataset provides insights into
social media buzz across various
unique categories, It includes
engagement metrics such as
likes, shares, dislikes, reaction,
comments and as well as
Summary sentiment analysis for each
category. The data suggests a
predominantly positive and
negative and neutral sentiment
with viral video remixes and
influencer lifestyle posts which
reflect in the highest
engagement.
 Thank you!
ANY QUESTIONS?