PROJECT REPORT

ON

“CONSUMER ATTITUDE TOWARDS ONLINE

SHOPPING ”

In partial fulfilment for the Degree of

BACHELOR OF BUSINESS TION
ADMINISTRA
Under MDU,
Rohtak Session
(2021- 2024)
Submitted by:
SEZAL
Class Roll No. : 21/BBA/81
Registration No:2116271366
University Roll No:

BBA 6 th Sem.

VAISH COLLEGE OF ENGINEERING, ROHT AK

MAHARSHI DAYANAND UNIVERSITY, ROHTAK
CONTEXT Pg. No.

CHAPTER 1: INTRODUCTION

➢ INTRODUCTION TO ONLINE SHOPPING 7-10

➢ E COMMERCE 11-13

CHAPTER 2: METHODOLOGY 14-17

➢ RESEARCH PROBLEM
➢ NEED FOR THE STUDY
➢ OBJECTIVES OF THE STUDY
➢ RESEARCH DESIGN
➢ SCOPE OF THE STUDY
➢ LIMITATIONS OF THE STUDY

CHAPTER 3: ANALYSIS & INTERPRETATION

➢ ANALYSIS AND DATA INTERPRETATION 18-30

CHAPTER 4: OBSERVATIONS AND CONCLUSION 30-37

➢ SUGGESTIONS
➢ BIBILOGRAPHY
➢ ANNEXURE

5
Lists Of Tables:

TABLE NUMBER TABLE NAME PAGE NUMBER

1 Favourite Website 23
2 Online's most preferable product 24
3 Problem while purchasing 25
4 mode of payment 26
5 Max amount spent in year 27
6 Rate of Flipkart 28
7 Rate of Amazon 28
8 Rate of Snapdeal 29
9 Rate of Myntra 30

Lists of Tables:

GRAPH PAGE
NUMBER GRAPH NAME NUMBER
1 Respondents Gender 19
2 Respondents Age 20
3 Respondents Occupation 21
4 Respondents Monthly Income 22

6
 CHAPTER – I
INTRODUCTION

7
INTRODUCTION TO ONLINE SHOPPING

Online shopping is the process whereby consumers directly buy goods or services
from a seller in real-time, without an intermediary service, over the Internet. It is a
form of electronic commerce. The sale or purchase transaction is completed
electronically and interactively in real-time such as in Amazon.com for new
books. However in some cases, an intermediary may be present in a sale or
purchase transaction such as the transactions on eBay.com. An online shop, e-
shop, e-store, internet shop, web shop, web store, online store, or virtual
store evokes the physical analogy of buying products or services at a bricks-
and-mortar retailer or in a shopping centre. The process is called Business-to-
Consumer (B2C) online shopping. This is the type of electronic commerce
conducted by companies such as Amazon.com. When a business buys from
another business it is called Business-to- Business (B2B) online shopping.
A large percentage of electronic commerce is conducted entirely in electronic form
for virtual items such as access to premium content on a website, but mostly
electronic commerce involves the transportation of physical items in some way.
Online retailers are sometimes known as e-tailors and online retail is sometimes
known as e-tail. Almost all big retailers are now electronically present on the
World Wide Web.
Online marketplaces such as eBay and Amazon Marketplace have significantly
reduced financial and reputational barriers to entry for SMEs wishing to trade
online. These marketplaces provide web presence, marketing and payment
services and, in the case of Amazon, fulfillment. This allows SMEs to focus on
their core competencies e.g. managing supplier relationships. Moreover, SMEs
have choices online, as these marketplaces compete with each other (some
retailers sell across several marketplaces) and retailers‘ own websites. They also
compete with paid
8
search providers and others in providing marketing to SMEs. Customer ratings are
a key element of the marketplaces, enabling SMEs to build a reputation at low cost
relative to the offline environment. This element of reputation may be achieved
quickly (just one piece of feedback generates a rating) and is tied to particular
platforms (i.e. ratings are non-transferable).
In 1990, Tim Berners-Lee created the first World Wide Web server and browser in
UK.1 It opened for commercial use in 1991. In 1994 other advances took place,
such as online banking and the opening of an online pizza shop by Pizza Hut.1
During that same year, Netscape introduced SSL encryption of data transferred
online, which has become essential for secure online shopping. Also in 1994, the
German company Inter shop introduced its first online shopping system. In 1995,
Amazon launched its online shopping site, and in 1996, eBay appeared.
Originally, electronic commerce was identified as the facilitation of commercial
transactions electronically, using technology such as Electronic Data Interchange
(EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late
1970s, allowing businesses to send commercial documents like purchase orders or
invoices electronically. The growth and acceptance of credit cards, automated teller
machines (ATM) and telephone banking in the 1980s were also forms of electronic
commerce. Another form of e-commerce was the airline reservation system
typified by Sabre in the USA and Travicom in the UK. From the 1990s onwards,
electronic commerce would additionally include enterprise resource planning
systems (ERP), data mining and data warehousing.
In 1990, Tim Berners-Lee invented the World Wide Web browser and transformed
an academic telecommunication network into a worldwide everyman everyday
communication system called internet/www. Commercial enterprise on the Internet
was strictly prohibited by NSF until 1995.2 Although the Internet became popular
worldwide around 1994 with the adoption of Mosaic web browser, it took about

9
five years to introduce security protocols and DSL allowing continual connection
to the Internet. By the end of 2000, many European and American business
companies offered their services through the World Wide Web. Since then people
began to associate a word "ecommerce" with the ability of purchasing various
goods through the Internet using secure protocols and electronic payment services.

TOPIC RELATED CONCEPTS:

10
E COMMERCE:
What is “E-Commerce”? There are many different definitions and understanding
about E-Commerce.
According to Frederick J. Riggins and Hyeun-Suk Rhee, a recent pilot survey
shows that some practitioners and managers view E-Commerce buying and selling
goods and products over internet.
However, researchers believe the E-Commerce practice should include a
wide variety of presale and post-sale activities.
Applegate et al. identify three classes of e-commerce applications:
-Customer-to-business
- Business-to business
-Intra organzational.
-The Scope of Electronic Commerce Electronic Commerce encompasses one
or more of the following:
• EDI
• EDI on the Internet
• E-mail on the Internet

•Shopping on the World Wide Web

•Product sales and services on the Web
• Electronic banking or funds transfer

•Outsourced customer and employee care operations

Electronic Commerce: - Automates the conduct of business among
enterprises, their customers, suppliers and employees - anytime, anywhere.
- Creates interdependencies between your company’s value chain and those of
your suppliers and customers. Your company can create competitive advantage
by optimizing and re-engineering those value chain links to the outside.

11
- Differences between Electronic Commerce and traditional commerce
- The major difference is the way information is exchanged and processed:
• Traditional commerce:

•face-to-face, telephone lines, or mail systems

• manual processing of traditional business transactions
• E-Commerce:

•using Internet or other network communication technology

•automated processing of business transactions
•individual involved in all stages of transactions
•pulls together all activities of business transactions, marketing and advertising as
well as service and customer support.
- Characteristics of Electronic Commerce :
The tools are electronic but the application is commerce.
-Commerce is not accounting or decision support or any other internally
focuses function.
-Commerce is externally focused on those with whom you do business.
- Commerce is doing business, not reporting on it or sending messages about it.
Special characteristics of electronic commerce and Web commerce:
-information exchanged and processed by a communications network
and computers, as well as e-commerce software.
- most transactions are processed automatically.
- pulls together a gamut of business support services, such as
- inter-organizational e-mail, on-line directories
- trading support systems for commodities
- products, and customized products - custom-built goods and services
- ordering and logistic support system supports
- management and statistical reporting systems

12
- Capabilities Required for Internet/Web Commerce?
- Enable buyers to:
- inquire about products
- review product and service information
- place orders, authorize payment
- receive both goods and services on-line
- Enable sellers to:
- advertise products
- receive orders
- collect payments
- deliver goods electronically
- provide ongoing customer support
- Enable financial organizations:
- to server as intermediates that accept payment
authorization
- make
- Enable sellers to notify logistics organization

13
 CHAPTER-2

METHODOLOGY

14
RESEARCH PROBLEM:

CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING

NEED OF THE STUDY:

The prime purpose of the research is to identify and analyze the factors influencing
the consumers to shop online. To know how the attitude towards shopping has
changed from traditional shopping to online shopping. To know the factors
influencing towards online shopping and to know why people prefer online
shopping rather than traditional shopping and also to know the success features of
online shopping. To know which age group prefers online shopping among public
and also to know the amount spent by users every year for online shopping.

OBJECTIVES:

1. To know the most favourite website.

2. To know which item they would buy online mostly.
3. To know the problems they faced while purchasing online.
4. To know the mode of payment.
5. To know the maximum amount they spent to purchase through online.
6. Rating of online websites.

15
RESEARCH DESIGN:-
SAMPLE AREA:- GITAM UNIVERSITY

SAMPLE SIZE:- 150

SAMPLING TECHNIQUE:- Random sampling

PRIMARY DATA COLLECTION:- Primary data was collected from respondents

through structured questionnaire

SECONDARY DATA COLLECTION:- Secondary data was collected from the

internet and other websites.

SCOPE OF THE STUDY:

The increasing reach of the Internet and internet savvies among customers has
resulted in more and more retailers providing online avenues for customers to
make purchases at the click of the mouse. Customers not only use the internet to
make purchases but also to search for information about the product or service
being purchased. Internet has changed the way of conducting business. Many
businesses have started building up their strategies around the internet. If E-
Marketers analyze and understand the factors influencing Indian customers’ online

16
behavior, they can further fine-tune their business strategies towards customer
preferences. This study deals with the customers’ perceptions towards the
following aspects of online shopping and how the presence or lack of these aspects
in an online shopping environment affects customer satisfaction.
●Product categories that customers purchase online
●Quality & availability of the product
●Mode and Speed of delivery of the product
●Product price / Offers provided for online shoppers
●Payment options available for the customers
●Shipping, Return and Exchange policies
●Features of the shopping website such as

 Design
 Information provided
 Accessibility
 Ease of use

LIMITATIONS OF THE STUDY:

1. The biasness of the respondents may affect the result of the study so for as
primary data is concerned. Because of the biases of the respondents the
result of the study may not be the same for all places.
2. The survey has conducted in Gitam university only it may not reflect public
opinion at large
3. The sample size has been small (150) which may not reflect broader
pictures.

17
 CHAPTER-3
ANALYSIS OF THE DATA

18
Demographic Profile Of Respondents

Graph no 1:-Respondents Gender

90 85

80

70 65

60

50

40

30

20

10

0
1 2

➢ The above histogram represents gender

➢ X-axis represents gender and y- axis represents the
count.
➢ From the graph ‘1’ represents male and ‘2’female
➢ There are 85(56.6%) male and 65(43.3%) female

19
Graph no 2:- Respondents age

120

100
100

80

60
50

40

20

0
1 2

➢ The above histogram represents the number of respondents of different age

group
➢ X-axis represents age group and y- axis represents the count.
➢ From graph ‘1’ represent age groupof people below 24 and 2 represent age
group above 24 respectively.
➢ There are 100(66.6%) respondents between the age group below 24 and 50
(33.3%)respondents between the age group above 24 respectively.

20
Graph No 3: - Respondents Occupation

80 75

70

60
50
50

40

30 25

20

10

0
1 2 3

➢ The above histogram represents Occupation

➢ X-axis represents Occupation and y- axis represents the count.
➢ From the graph ‘1’ represent Under Graduate and 2 represent Post Graduate
and 3 represent Faculty
➢ There are 75(50%) respondents represent Under Graduate and
25(16.6%)
respondents represent Post Graduate and 50(33.3%) repondents represent
Faculty.

21
Graph No 4: - Monthly Income

35
30
30

25
20
20

15

10

0
4 5

➢ The above histogram represents Monthly Income

➢ X-axis represents Monthly Income and y- axis represents the count.
➢ From the graph ‘4’ represent Monthly Income between 10000-40000 and 2
represent Monthly Income above 40000
➢ There are 20(40%) respondents between 10000-40000 Monthly Income and
30(60%) respondents above 40000 Monthly Income

22
 Table No 1:- GENDER * SELECT YOUR FAVOURITE WEBSITE Cross tabulation
Count
SELECT YOUR FAVOURITE WEBSITE Total
FLIPKART AMAZON SNAP DEAL MYNTRA
GENDER MALE 25(29.4) 41(48.2) 12(14.1) 7(8.2) 85
FEMALE 28(43) 21(32.3) 9(13.8) 7(10.7) 65
Total 53 62 21 14 150

INTERPRETATION:
➢ The above table represents the perceptions of respondents on

“favourite website”
➢ From the sample size taken,85 are men and the remaining 65 are
female
➢ Among men, 25 prefer flipkart( 29.4%), 41 prefer amazon (48.2%), 12

prefer snap deal(14.1%), 7 prefer myntra(8.2%)

➢ Among women ,28 prefer flipkart(43%), 21 prefer amazon(32.3%), 9
prefer
snap deal(13.8%), 7 prefer myntra(10.7%).

23
 Table No 2:-OCCUPATION * WHICH OF THE FOLLOWING PURCHASES WOULD YOU
MAKE MOST ONLINE? Cross tabulation
Count
Tota
WHICH OF THE FOLLOWING PURCHASES WOULD YOU MAKE MOST ONLINE? l

HOTE
L
FUR RESE
COSMETICS/ CDS/B CLOTHES/ NIT MOVI ELECTR RVATI COMP
JEWELRY OOKS SHOES URE TOYS ES ONICS ON UTERS

OCCUP UG 3(4) 7(9.3) 30(40) 0 0 15(20) 11(14.6) 2(2.6) 5(6.6) 75

ATION PG 6(24) 3(12) 4(16) 0 0 7(28) 5(20) 0 0 25

FACU 5(10) 4(8) 20(40) 0 2(4) 9(18) 9(18) 0 3(6) 50

LTY
Total 14 14 54 0 2 34 25 2 8 150

INTERPRETATION:
➢ The above table represents the perceptions of respondents on “purchases

that they would make most online”.

➢ From the sample size taken,75 are UG ,25 are PG and remaining 50 are

faculty .
➢ In those 75, 3(4%) purchase cosmetics/jewelry,7 (9.3%) purchase
cds/books,30(40%) purchase clothes/shoes,15 (20%) purchase movies,
11(14.6%) purchase electronics,2(2.6%) purchase hotel reservation, 5
(6.6%)purchase computers.
➢ In those 25, 6(24%) purchase cosmetics/jewelry,3(12%) purchase
cds/books,4(16%) purchase clothes/shoes,7(28%) purchase movies, 5
(20%) purchase electronics.
➢ In those 50, 5(10) purchase cosmetics/jewelry,4 (8%) purchase
cds/books,20( 40%) purchase clothes/shoes,2(4%) purchase toys,9(18%)
purchase movies, 9 (18%) purchase electronics, 3(6%) purchase computers

24
 Table No 3:-GENDER * HAVE YOU FELT A PROBLEM
PURCHASING ONLINE? Cross tabulation
Count
HAVE YOU FELT A PROBLEM
PURCHASING ONLINE?

YES NO Total

GENDER MALE 22(25.8) 63(74.2) 85

FEMALE 24(36.9) 41(63.1) 65
Total 46 104 150
Table No 3.1:-GENDER * IF YES,WHAT KIND OF PROBLEM Cross tabulation
Count
IF YES,WHAT KIND OF PROBLEM
CHEAP
DELAY IN QUALITY OF PRODUCT NON
PRODUCT PRODUCT DAMAGE DELIVERY OTHERS Total

GENDER MALE 8(36.3) 3(13.6) 5(22.7) 4(18.1) 2(9) 22

FEMALE 5(20.8) 8(33.3) 7(29.1) 3(12.5) 1(4.1) 24
Total 14 12 19 10 4 46

INTERPRETATION:
➢ The above table represents the perceptions of respondents on “problems

occured while purchasing product through online”

➢ From the sample size taken,85 are men and the remaining 65 are female
➢ Among male 22 have problem and the remaining 63 have no problem. In

those 22 , 8(36.3%) have problem on delay in product,3 (13.6%) have

problem on cheap quality of product,5 (22.7%) have problem on product
damage,4(18.1%) have problem on non-delivery, 2 (9%) have problem on
others.
➢ Among female 24 have problem and the remaining 41 have no problem. In

those 24, 5(20.8%) have problem on delay in product, 8(33.3%) have

problem on cheap quality of product,7 (29.1%) have problem on product

25
 damage ,3(12.5%) have problem on non-delivery, 1 (4.1%) have problem on
others .

Table No 4:-MONTHLY INCOME * MODE OF PAYMENT Cross tabulation

Count
MODE OF PAYMENT
CREDIT
CASH ON CARD/DEBIT
DELIVERY CARD Total

MONTHLY INCOME 10000-40000 15(75) 5(25) 20

More than 40000 14(46.6) 16(53.3) 30
Total 29 21
50

INTERPRETATION:
➢ The above table represents the perceptions of respondents on “mode of
payment”.
➢ From the sample size taken , 20 belongs to 10000-40000 monthly
income
and 30 belongs to more than 40000.
➢ In those 20, 15 (75%) prefer cash on delivery and 5 (25%) prefer credit
card.
➢ In those 30 ,14(46.6%) prefer cash on delivery and 16(53.3%) prefer
credit
card.

26
 Table No 5:-GENDER * MAX AMOUNT SPENT IN YEAR Cross tabulation
Count
MAX AMOUNT SPENT IN YEAR
LESS THAN
2000 2000-4000 4000-7000 7000-10000 Total

GENDER MALE 8(9.4) 30(35.2) 38(44.7) 9(10.5) 85

FEMALE 3(4.6) 14(21.5) 31(47.6) 17(26.1) 65
Total 11 44 69 26 150
INTERPRETATION:
➢ 7000- The above table represents the perceptions of respondents on

“maximum amount spent in a year”

➢ From the sample size taken,85 are men and the remaining 65 are female
➢ In those 85 ,8(9.4%) spent less than 1000,30(35.2%) spent 2000-
3000,38
(44.7%) spent 4000-7000, 9 (10.5%) spent 7000-10000.
➢ In those 65 ,3(4.6%) spent less than 1000,14(21.5%) spent 2000-
3000,31
(47.6%) spent 4000-7000,17 (26.1) spent 10000.

27
 Table No 6:-GENDER * RATE FOR FLIPKART
Cross tabulation
Count
RATE FOR FLIPKART
AVERAGE GOOD Total
GENDER MALE 20(23.5) 65(76.4) 85
FEMALE 22(33.8) 43(61.5) 65
Total 42 108 150

INTERPRETATION:
➢ The above table represents the perceptions of respondents on” rating of

flipkart “.
➢ From the sample size taken, 85 are men and the remaining 65 are female.
➢ In those 85,20 (23.5%) rated average and 65 (76.4%) rated good.
➢ In those 65, 22(33.8%) rated average and 43(61.5%) rated good.

Table No 7:-GENDER * RATE FOR AMAZON

Cross tabulation
Count
RATE FOR AMAZON
AVEARGE GOOD Total
GENDER MALE 11(12.9) 74(87) 85
FEMALE 16(24.6) 49(75.3) 65
Total 27 123 150

INTERPRETATION:
➢ The above table represents the perceptions of respondents on “rating of

amazon”
➢ From the sample size taken, 85 are men and the remaining 65 are female.
➢ In those 85, 11 (12.9%) rated average and 74 (87%) rated good.
➢ In those 65, 16(24.6%) rated average and 49(75.3%) rated good.

28
 Table No 8:-GENDER * RATE FOR SNAP DEAL
Cross tabulation
Count
RATE FOR SNAP DEAL Total
POOR AVEARGE GOOD
GENDER MALE 4(4.7) 30(35.2) 51(60) 85
FEMALE 3(4.6) 24(36.9) 38(58.4) 65
Total 7 54 89 150

INTERPRETATION:
➢ The above table represents the perceptions of respondents on “rating of snap

deal”
➢ From the sample size taken, 85 are men and the remaining 65 are female.
➢ In those 85, 4(4.7%) rated poor , 30(35.2%) rated average and
51(60%)
rated good.
➢ In those 65, 3(4.6%) rated poor, 24 (36.9%) rated average and
38(58.4%)
rated good.

29
 Table No 9:-GENDER * RATE FOR MYNTRA Cross tabulation
Count
RATE FOR MYNTRA Total
POOR AVEARGE GOOD
GENDER MALE 10(11.7) 32(37.6) 43(50.5) 85
FEMALE 5(7.6) 24(36.9) 36(55.3) 65
Total 15 56 79 150

INTERPRETATION:
➢ The above table represents the perceptions of respondents on “rating of
myntra”
➢ From the sample size taken, 85 are men and the remaining 65 are female.
➢ In those 85, 10(11.7%) rated poor , 32(37.6%) rated average and 43(50.5%)
rated good.
➢ In those 65, 5(7.6%) rated poor, 24 (36.9%) rated average and
36(55.3%)
rated good.

30
 CHAPTER-4

OBSERVATION AND CONCLUSION

31
OBSERVATIONS:-

➢ From this research I came to know about the important conclusion regarding
the customer attitude towards online shopping.
➢ Many students have positive attitude towards online shopping as they feel
that it saves their time and they can also shop at any point of the day but
sometimes they also feel that it is risky.
➢ Employees also feel that they can save their time by online shopping as they
can drop at any hour of the day.
➢ Most of the male and female respondents prefer to buy clothes online and
the next preferred category is gadgets.
➢ Most of the respondents prefer cash on delivery than payment via
credit/debit card.
➢ More than 50% of the people prefer sites like Flipkart and Amazon.
➢ Online shopping is mostly popular among youth & working professionals.
Word of mouth is major source of spreading of online shopping
popularity.
➢ It has been concluded that most of the users found Amazon as the
favourite
website followed by Flipkart and Snapdeal.

SUGGESTIONS:

32
➢ They should make their site attractive.
➢ They should offer free shipping.
➢ They should ensure that the delivery of the goods should be faster.
➢ Include customer reviews.
➢ There main motive should be service oriented not profit motive in order
to improve the brand image
➢ The company should provide offers and discounts to attract
the customers
➢ the return policy of the company should be flexible in order to motivate
the customers to try the product

33
CONCLUSION:-

This research shows that online shopping is having a very bright future
in India. Perception towards online shopping is getting better. With the use of
internet, consumers can shop anywhere, anytime and anything with easy and
safe payment options. Consumers can compare the products on different sites.
This study mainly focuses on the consumer attitudes towards online
shopping.
The information search is the most important aspects that helps the
customer to find suitable products for their needs. The online retailers have to
enhance and improve the information supporting system by providing
detailed information about the products.
For the evaluation stage, customers more think a lot of reputation from
the e-commerce website and the payment security for the purchase stage. At the
post purchase stage, the factor of after services is the most concerned matter.
Therefore all the factors that are influence or prevent the people from using online
shopping need to be carefully taken and care and all the online

BIBLIOGRAPHY

Books:-

➢ Charles W. lamb, Joseph F. Hair, Principles of MKTG , NEW

DELHI, 2013.

34
➢ J.K. Sachdeva , Business Research Methodology, NEW DELHI

ANNEXURE:

CONSUMER ATTIUDE TOWARDS ONLINE SHOPPING

1. Name: ………….
2. Gender
A. Male B. Female
3. Age
A. Less than 24 B. More than 24
4. Occupation
A. Under graduate B.Post graduate C.Faculty
5. Monthly Income
A. Less than 2000 B.2000-5000 C.5000-10000
D. 10000-40000 E. More than 40000
6. Have you ever done Online shopping?
A. Yes B.No
7. How many times did you shop in a year?
A. Less than 10 B. 10-20 C. 20-30
D.30-40 E.40-50 F. More than 50
8. Have you felt problem while purchasing
online?
A. Yes
B.No
9. If Yes, what kind of problem.
B. cheap quality of product
A. Delay in product
D. Non-delivery E.
C. product damage Others

35
10. Which of the following purchases would you make most
online ?
A. Cosmetics/Jewelry B. Cds/Books C. Clothes/Shoes
D. Furniture E. Toys F. Movies
G. Electronics H. Hotel reservations I. Computers
11. How often do you use internet everyday?
A. less than 1 hour B.1-2 hours
C. 2-3 hours
D. 3-4 hours E. more than 4
hours
12. How would you describe your proficiency on the internet?
A. Novice B. Intermediate C. Advanced
A. very often B. Often C.
13. How often do you use online shopping?
Sometimes
D. rarely
E. never
14. Do you use internet prior to a purchase for collecting
information?
A. Yes B. No
15. If yes, How often
A. very often B. Often C. Sometimes
D. rarely E. never
16. Is Online shopping risky
A. Yes B. No
17. Is Online shopping saves times
A. Yes B. No
18. Mode of payment
A. Cash on delivery B. debit
card/credit card
19. Is credit card or debit card transaction risky.
A. Yes B. No

36
20. In general, you prefer to do your shopping of following
commodities.
Items over the internet retail store
A. Groceries
B. Cosmetics
C. Books/cds
D. Clothes
E. Furniture
F. Electronic gadgets
G. Computer products
H. Toys
I. Cinema ticket
J. Airline/railway ticket
21. Select an appropriate amount you would spend on single purchase
A. Less than 1000 B.2000-5000 C. 5000-10000 D. More than
10000
22. Max amount spent in a year
A. less B.2000-4000 C.4000-7000
than 2000
23. SelectD.7000-10000
your favourite Website
A. Flipkart B. Amazon C. Snapdeal D.
Myntra
24. Rate for Flipkart
A. poor B. average C. good
25. Rate for Amazon
A. poor B. average C. good
26. Rate for Snapdeal
A. poor B. average C. good
27. Rate for Myntra

37
A. poor B. average C. good

38