URBAN OUTFIT

Introduction
Urban Outfit, founded in 2022 by Abdul Nabeel and based in Karachi, Pakistan, is a popular
clothing brand known for its dynamic and trendy offerings. Primarily focused on men's
clothing, the brand has gained a strong local reputation for its high-quality yet affordable jeans
and shirts. The brand ensures inclusivity by providing a wide range of styles, colors, and sizes
to cater to various body types and preferences. Crafted with meticulous attention to detail,
their products boast both durability and comfort due to carefully chosen materials and expert
stitching. With a commitment to maintaining quality, Urban Outfit sources its products from
reputable suppliers. What sets the brand apart is not only its exceptional products but also its
outstanding customer service. The friendly and knowledgeable staff is always ready to assist
customers, backed by a hassle-free return policy that instills confidence in buyers. Overall,
Urban Outfit is dedicated to delivering value through premium clothing and excellent customer
service.
 Products

Denim jeans Polo tees Casual T-Shirts

Holloway
Marsh Ceo Of Ingoude
Company Company
 VALUE
Mission S
“To become locally & globally
trusted brand for top quality,
trendy outfits, offering exceptional
service and affordability worldwide”

Vision

To deliver the best online shopping experience

with high-quality fashion products, competitive
prices, efficient shipping, and exceptional
customer service, fostering trust and global
expansion
 USP
Urban Outfit: Elevate your style with affordable luxury. Free
nationwide delivery, premium quality jeans and shirts, and
unparalleled customer service. Fashion-forward, wallet-friendly,
and hassle-free.
 Competitors
Zell bury: Outfitters Monark Shahzaib saeed Breakout

In terms of audience
composition, zellbury’s
visitors consist of 58.18%
male and 41.82% female.
In terms of audience
impressive position at male audience, accounting for composition, breakout’s
#5, achieving over holds the 49th position, 70.05% of its visitors, while the visitors consist of 61.52%
US$20 million in achieving more than US$1 female audience makes up the male and 38.48% female,
sales in 2022. million in sales in 2022. remaining 29.95%. reflecting the brand's
popularity among both
genders
 SWOT ANALYSIS

 Market Penetration  Fierce Market

 Operational Competition
 Changing Consumer
STRENG Capacity Under
OPPORTUN
Growth Preferences
TH  Dependence On
ITIES  Supplier

Online Platform Vulnerability

 Emphasis on
 Market Expansion
Quality
Potential
Products
 Global Market Reach
 Strong Online WEAKN  Collaborative
THREAT
Presence ESS Partnerships And
 Cost-
Influential Marketing
Effectiveness
 Financial Statement
Sales (120000 x 12) 3,000,000.00
Sales return (120000 x 5% x 12) (72,000.00)
Net sales 2,928,000.00

Cost of goods sold Statement:

Opening inventory -
purchase ( 80000 X 12) 1,200,000.00
Purchase Return -
Less: Ending inventory (5000x12) (48,000.00)
COGS 1,152,000.00
Gross profit 1,776,000.00

Operating Expenses
Domain and Hosting Cost 15,000.00
Staffing Cost -
Marketing Cost (10000 x12) 120,000.00
Website designing/Maintance Cost 48,000.00

Total Expenses 183,000.00

Profit before tax 1,593,000.00
Tax Payable 13% of net sale (849,120.00)
Net Profit 743,880.00
Thank You 