Survey Analysis

• The Survey was conducted to assess current & future market

for dashcams in Pakistan
• The sample Population Size is 76 persons
• 85% sample population is from Karachi region

Karachi Region
 Survey Population Analysis

S u rv ey P o p u la tio n b y G en d er
Male Female

24%

76%

S urv ey Po pu la tio n b y p ro fessio n S urv ey Po pu la tio n b y Ag e

60%
Businessman 12% 53%
50%

Responses in Percentage
Employed 53% 40%
Profession

30%
Student 28% 25%

20%

Unemployed 8% 7% 8%
10%
4% 4%
0% 10% 20% 30% 40% 50% 60%
0%
Responses in Percentage Under 18 18 to 24 25 to 32 33 to 40 41 to 50 50 Above
Age Brackets
 General Survey Results

Preferred Method of Installation Purchase Cost by Customer

Fuse Box USB Cable
≤ PKR 20,000 PKR 30,000 ≥ ≥ PKR 50,000
&
≤ PKR 40,000
11%

46%
54%

88%

Viewing Preferences Current Dashcam Installation

Mobile Phone SD Card Mobile Phone & SD Card
Status
Have Not Have

11%
36%

61%
89%

3%
 Analysis of 11% Sample Population Owning a Dashcam Currently

Area-wise Status of Current Dashcam Installations

Malir, Karachi, Sindh, Pakistan

Islamabad, F.C.T., Pakistan

Lahore, Punjab, Pakistan

Location 2
Karachi west, Karachi, Sindh, Pakistan

Karachi East, Karachi, Sindh, Pakistan 1

Karachi South, Karachi, Sindh, Pakistan 4

Karachi Central, Karachi, Sindh, Pakistan

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
No. of Installations

Installation Preference by People owning a Buying Platforms' used by People owning

Dashcam currently a Dashcam currently
Male Female Male Female

1
1
No. of responses

No. of responses
2
2
3 2
1 1 1

Fu se Bo x USB C ab l e Shop Online Shop & Online

Installation Method Buying Platforms
 Customer buying platforms' preferences by location
K. Central K. South K. East K. West Lahore Islamabad Malir Karachi

75%

67%
63%
54%
Percentage Responses of Customers

50%

50%
48%

42%

37%
35%
33%
25%

25%

23%

23%
21%
17%

13%

0%

0%

0%
Shop Online Shop & Online

Buying Platforms
 Price by Customer According to Location
25

3
20
3
15

10 20
16
2
No. of People

13
5
6
4 3 2
0
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Price Customer is Willing to Pay ≤ PKR 20,000 Price Customer is Willing to Pay PKR 30,000 ≥ Price Customer is Willing to Pay ≥ PKR 50,000
&
≤ PKR 40,000
 Percentage of Cars Owned by Location

100.00% 8% 13% 16% 25% 25%

23% 9% 33%
16%
15%
43%
37% 50% 33%
75%
54%
32%
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35% 33%
25%
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