MARKETING Lecture I

MANAGEMENT
Process of getting the right goods or services or ideas
to the right people at the right place, time, and price,
using the right promotion techniques and utilizing
the appropriate people to provide the customer
service associated with those goods, services, or
ideas
THE “REAL BEAUTY” CAMPAIGN, DOVE

Dove had an FBI sketch artist draw a woman from how she
described herself, and then from how a complete stranger
described that same woman. The drawings were completely
different, and Dove shared a compelling statistic that only 4%
of women around the world consider themselves beautiful.

https://www.youtube.com/embed/XpaOjMXyJGk
WITH MORE AND MORE PEOPLE OPTING TO NOT HAVE CHILDREN BECAUSE OF
GROWING CLIMATE CONCERNS, ADOPTION IS THE BEST WAY TO START A FAMILY
DRUNK DRIVING KILLS
JIBE BY THE HINDU AT BASICALLY MOST OTHER
NEWSPAPERS IN CIRCULATION
SNARKY JIBE BY SNAPDEAL AT ITS
BIGGEST RIVAL, FLIPKART.
BHIMA JEWELLERY| 'PURE AS
LOVE'

The ad traces the journey of a transgender woman through jewellery. Delhi-based

creative agency Animal’s latest ad for 96-year-old brand Bhima Jewellery, titled
'Pure As Love', features the story of a transgender person.
https://www.youtube.com/embed/NtaLr_r8R2E

The ad portrays the journey of a man’s transition to woman – with jewellery

playing an integral role in taking the narrative forward. The video ad has got
nearly one million views on Youtube.
EVOLUTION OF MARKETING
CONCEPT
The Eras that Formed the Evolution of Marketing
The Simple Trade Era (1400s – 1700s)
The Production Era (1800s – 1920s)
The Sales Era (1920s – 1940s)
The Marketing Era (1940s – 1990s)
The Relationship Marketing Era (1990s – 2010s)
The Social and Mobile Marketing Era (2010 – Present)
SOME CREATIVES
https://www.youtube.com/watch?v=u6WXg9Fw058

https://www.youtube.com/watch?v=x7XimA1M9Y0
THANK YOU