TECHNOLOGY

VENTURE IDEA
GENERATION
WEEK 9
LEARNING OUTCOME:

•FUNDAMENTAL VENTURE TYPES

•THE IDEA GENERATION PROCESS
TECHNOLOGY ENTREPRENEURSHIP
•An investment in a project that assembles and
deploys specialized individuals and
heterogeneous assets that are intricately related
to advances in scientific and technological
knowledge to create and capture value for a firm
(Bailette, T., 2012)
IDEA GENERATION TECHNIQUE

•A creative process of coming up with solutions

and ideas. It also involves developing these ideas
and communicating them. (AF bureau, 2020)
 TECHNOLOGY VENTURE IDEA
GENERATION
•Technology idea generation is described as
creating, developing, and communicating
abstract, concrete, or visual ideas. It is the front-
end part of the idea management funnel, and it
focuses on coming up with possible solutions to
perceived or actual problems and opportunities
(Kylliäinen, J. (2019).
 THE ABILITY TO CREATE AND DEVELOP
NEW IDEAS ALLOWS YOU TO:

•Stay relevant
•Make positive change happen in your organization
 IDEA CHALLENGE
• Idea challenge is a focused form of innovation where you
raise a problem or opportunity with the hopes of coming
up with creative solutions.
• The point of idea challenge is to participate in ideation
and generate ideas around a pre-defined theme for a
limited period. It allows you to form a specific question
and direct it to a specific audience to receive new ideas
and unique insights.
 TYPES OF IDEA CHALLENGES

•PROBLEM CENTRIC APPROACH

•SOLUTION CENTRIC APPROACH
PARAMETERS OF IDEA CHALLENGE
•THEME
•AUDIENCE
•RESPONSIBILITIES
•TIME
•CHANNELS
SCAMPER TECHNIQUE
• Created by Bob Eberle and is a method used for
problem-solving and creative thinking. It is a holistic way
of applying critical thinking to modify existing ideas,
concepts, or processes.
• The purpose of the scamper is to make adjustments to
some parts of the existing idea or process to reach the
best solution. It consists of seven actions that can be
used to replace parts in the process:
THANK YOU!