Standards Focus

WHY?
Areas Of Focus
• Windows/Doors
• Back Areas
• Off Shelf
• Promotional Execution
Windows/Doors

• The view from the outside defines the store to the customer, a
customer that has multiple choices of where to shop in the
convenience market.
• Minimal stickers/signs on doors. Review and de clutter.
• Poster locations agreed and kept uniform and minimal (3 is better
than 9)
• No Sellotape
• Open windows wherever possible
• Store design have full suite of signage available to order
Windows/Doors- Opportunities
Windows/Doors- WGLL
 Back Areas- the ‘engine room’!
• Office and warehouse walls need cleansing of handwritten signs & notices
• Office needs to be clean, organised, clutter free
• Minimal paperwork/files- THINK REFLEXIS!
• Tidy back office generally means tidy shop floor.
• Canteen & Toilet- fit for a new starter?
Back Areas- Opportunities
 H&S Noticeboard- Jan Noble

• The health and safety policy

• The food safety policy
• The HSE poster
• The appointed persons list of names and a copy of the appointed persons instruction
• The asbestos report
• The current health and safety campaign
• Certificate of public liability
Printed/Handwritten Notices
• Handwritten or printed notices are usually written out of frustration and can appear
AGGRESSIVE!!!!!- Imagine your first day at work looking at these.
• The spoken word is far more powerful than the written-
• Store managers need to talk to the teams and not communicate via notices.
• Let’s reset & cleanse
Off Shelf- ‘Feed The Eyes’!
• Grocery stacks on plinths (beer stacks ok on floor)
• Bold and inviting
• No small, weak impact stacks, being used to clear residuals-
seek alternative solution wherever possible.
• Correct location
• Always an impulse opportunity- entice your customers!
• Has huge impact on store look and feel.
• Visit competitors
Off Shelf-
WGLL
Opportunities….
Promo Execution
• AM’s to get close to detail on launch days- commitment needed
• Look Book is a fundamental tool- stores should complete and sign off
• AM’s should carry on visits- sets the tone.
• Focus on Multibuy and generic info at back of book- don’t just check pictorials
and GE’s.
• All executed is one check….but…is it executed in the right place?

• Perfect promotional execution is worth ££££’s!

Store Standards- blinkers??
• Bay by bay walk should be aim of standards visits
• SEL disciplines
• Uniform & Badges
• Queue Management
• Hygiene standards- step back
• Congestion/clutter free
• Entrance areas (baskets full AND clean?)
• FTG areas (Clean & All Offer POS in place)
• Review key selling basic convenience lines every visit- milk, sugar, bread,