NEW TRENDS IN RETAIL

MARKETING
Super Market Store

BUNTY MASKE
NITIN SHELKE
POOJA YADAV
AKSSHY KALAMBE
One stop shopping …
 What is a Super Market ?

A supermarket is nothing but a traditional grocery store in its

larger form.
Its is a self-service shop offering a wide variety of food and
household products, organized way.
Increasing Significance in modern times
 • One stop shopping
• Time saving
Why ? • Self service
• Sophisticated and well organised
• Mall culture
Now, what it takes to start a Super market store ?
 Example.

• Grocery shopkeeper
• Having a traditional grocery shop at ideal place and doing good
with his shop from long back
 Next generation

• Educated and full of new ideas.

• Thinks to expands his traditional business of his family further.
 Possible challenges ?

• Market segment
• Customer knowhow
• Competition
• Distribution network
• Manpower
• Marketing
• Capital
Required course of action
Market Analysis
 Study of Customers
“Makers of everything or may be
nothing.”
Study of Competitors

The Head Start …

Distribution Channels
 Promotional Strategy

• Hoardings in the City.

• Advertising campaign at Events.
• Posters on Local buses and in Trains.
• Creating Online presence.
• Advertisement through Print as well as electronic media
etc.
Manpower
 Finance

“ Lifeblood of any Business “

Strengths Weakness

Threats Opportunity
 Conclusion

It is as good as starting a new business as you

have consider all possible factors that are
necessary to start a new business while starting a
supermarket store in the city.
Thank You