Our Vision: "At BIC, we bring simplicity and joy to everyday

life."
Our Mission: "We create high-quality, safe, affordable, essential
products, trusted by everyone."

BY, AREEBA YOUSUF

ABOUT BIC
• BIC Company was founded in 1945 by
Marcel Bich and Edouard Buffard in
Clichy, France.
Significance
• The company initially focused on
The name 'BIC' is derived from the last name of the
manufacturing writing instruments,
company's founder, Marcel Bich. The decision to use the
starting with the production of ballpoint founder's name as the company name was a strategic
pens. choice to establish a personal connection and create a sense
of authenticity and trust with customers.
 Key Milestones
• In 1950, BIC launched the BIC Cristal ballpoint pen, which
became a global success and is still one of the company's most
iconic products.
• In 1970, BIC expanded its product range to include lighters,
which quickly became popular worldwide.
• In the 1980s, BIC entered the disposable razor market with the
introduction of the BIC Classic razor.
• In recent years, BIC has expanded into other product categories,
such as stationery, shavers, and promotional products.
 PRODUCT RANGE
BIC Company offers a diverse range of products across multiple categories, catering to various
consumer needs and preferences.
 CHARACTERISTICS
• BIC COMPANY'S TARGET AUDIENCE INCLUDES STUDENTS,
PROFESSIONALS, AND ARTISTS.
• THEY ARE INDIVIDUALS WHO USE WRITING INSTRUMENTS AND
Target
OFFICE SUPPLIES REGULARLY.

Audien
• THE TARGET AUDIENCE VALUES AFFORDABILITY, RELIABILITY,
AND QUALITY IN THEIR WRITING INSTRUMENTS.
• THEY ARE ALSO ENVIRONMENTALLY CONSCIOUS AND PREFER
SUSTAINABLE PRODUCTS.
• BIC COMPANY'S TARGET AUDIENCE IS DIVERSE IN AGE, GENDER,

ce
AND OCCUPATION.

PREFERENCES
• BIC COMPANY'S TARGET AUDIENCE PREFERS WRITING INSTRUMENTS THAT
ARE EASY TO USE AND PROVIDE A SMOOTH WRITING EXPERIENCE.
• THEY VALUE DURABILITY AND LONGEVITY IN THEIR WRITING INSTRUMENTS.
• THE TARGET AUDIENCE ALSO APPRECIATES A WIDE RANGE OF COLOR
OPTIONS AND PEN STYLES.
• THEY PREFER WRITING INSTRUMENTS THAT ARE VERSATILE AND CAN BE
USED FOR VARIOUS PURPOSES, SUCH AS NOTE-TAKING, DRAWING, AND
WRITING.

01
Product Placement
BIC Company strategically places
its products in high-visibility
areas such as supermarkets,
convenience stores, and office
supply retailers.
MARKETING
STRATEGIES
02
Influencer Marketing
BIC Company partners with
popular influencers and celebrities
to promote its products on social
media platforms, reaching a wider
audience and increasing brand
visibility.
03
Targeted Advertising
BIC Company uses demographic
and psychographic data to target
specific customer segments with
personalized advertising
campaigns, increasing the
effectiveness of their marketing
efforts.
04
Sponsorship and Events
BIC Company sponsors various
events and sports teams to
increase brand awareness and
associate its products with
positive experiences and values.
 BACK TO SCHOOL MARKETING
CAMPAIGNS
CAMPAIGN
• Objective: To promote BIC Company's
stationery products as essential back-to-
school supplies.
• Outcome: Increased brand awareness and
sales during the back-to-school season.

HOLIDAY GIFT GUIDE

CAMPAIGN
• Objective: To position BIC Company's
products as ideal gifts for the holiday season.
• Outcome: Increased sales and brand visibility
during the holiday period.
 FUTURE STRATEGIES

01. 02. 03.

BIC should continue to build on its The company should invest in research Collaborations with influencers and
strengths as a trusted and reliable brand in and development to innovate and expand partnerships with relevant organizations
the stationery industry. its product range with sustainable and can help enhance BIC's brand image and
environmentally friendly options. reach new customers.
 Bic Advertisements

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THANK
YOU
VERY
MUCH!