Study Unit 5 Multiple Products

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Study Unit 5.

Multiple Products
Study outcomes
 On completion of this study unit you should be able
to:
 Compute the break-even point in units and rand in
organisations selling more than one type of
product.
 Compute the turnover in units and rand to reach a
target net income in organisations selling more
than one type of product.
 Compute the net income in organisations with
more than one type of product when a change in
sales mix occur.
 Determine the sales and production mix to
maximise the profit in an organisation.
Study outcomes
 Oncompletion of this study unit you
should be able to:
 Determine a sales and production mix to
maximise the profit in an organisation
when a restricting factor occurs.
 Determine the most profitable product in an
organisation.
 Distinguish between cases where a sales
mix in units is applicable and where a sales
mix in rand is applicable.
Introduction
 In study unit 5.1 cost-volume-profit
relationships with the emphasis on a
single product were discussed.
 In this study unit the emphasis shifts to
multiple products in organisations.
 A limiting factor will have an impact on
the production mix.
Sales mix
 Sales mix refers to the relationship in which a
company’s products are sold.
 Only applicable at companies with more than
one product.
 Certain products are more profitable than
others and thus the profitable products should
be maximised.
 Please note – Assumptions are still
applicable.
Break-even point and multiple
products
 Break-even point = Fixed costs / Contribution
 What is the contribution for multiple products?
 Use average contribution:
 Average contribution per unit = total contribution of
the sales mix divided by the number of units of the
sales mix.
 Average contribution margin = average
contribution per unit divided by the average selling
price of the sales mix.
Break-even point and multiple
products
 Sales mix does not stay constant and
therefor a formula should be applied to
accomodate this aspect.
 Break-even = Fixed cost
(units) Ave contribution per unit

 Break-even = Fixed cost


(rand) Ave contribution margin
Target profit and multiple
products
 The same formula as at study unit 5
 Target sales = Fixed costs + profit

(units) Ave contribution per unit

 Target sales = Fixed costs + profit

(rand) Ave contribution margin


Example – mix in units
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Monthly fixed costs are R108 000


Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10
Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total contribution R 24 R 24 R 60 R 108


Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total contribution R 24 R 24 R 60 R 108

Average contribution R 10.80


Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total contribution R 24 R 24 R 60 R 108

Average contribution R 10.80

Fixed cost
Break even =
Contribution
Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total contribution R 24 R 24 R 60 R 108

Average contribution R 10.80

Fixed cost
Break even =
Contribution

R 108,000
=
R 10.80
How many units of
= 10,000 units each product?
Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total contribution R 24 R 24 R 60 R 108

Average contribution R 10.80

Fixed cost
Break even =
Contribution

R 108,000
=
R 10.80

= 10,000 units

4 2 4
=
10 10 10
Example - Rand
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total sales R 48 R 40 R 100 R 188

Average selling price R 18.80


Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total sales R 48 R 40 R 100 R 188

Average selling price R 18.80

Average contribution R 10.80

Average contribution % 57.4%


Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total sales R 48 R 40 R 100 R 188

Average selling price R 18.80

Average contribution R 10.80


How much Rand per
Average contribution % 57.4%
product?
Fixed cost R 108,000
Break even = = = R 188,000
Contribution % 57.4%
Example
P Q R TOTAL
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Units 4 2 4 10

Total sales R 48 R 40 R 100 R 188

Average selling price R 18.80

Average contribution R 10.80

Average contribution % 57.4%

Fixed cost R 108,000


Break even = = = R 188,000
Contribution % 57.4%
48 40 100
=
188 188 188
Example – mix in %
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales mix 30% 40% 30%


Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales mix 30% 40% 30%

Sales in Rand R 30 R 40 R 30
Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales mix 30% 40% 30%

Sales in Rand R 30 R 40 R 30

Number of units 2.5 2 1.2


Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales mix 30% 40% 30%

Sales in Rand R 30 R 40 R 30

Number of units 2.5 2 1.2

Sales mix 25 20 12 57
Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales mix 30% 40% 30%

Sales in Rand R 30 R 40 R 30

Number of units 2.5 2 1.2

Sales mix 25 20 12 57

Contribution R 150 R 240 R 180 R 570


Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales mix 30% 40% 30%

Sales in Rand R 30 R 40 R 30

Number of units 2.5 2 1.2

Sales mix 25 20 12 57

Contribution R 150 R 240 R 180 R 570

Average contribution R 10
Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Fixed cost
Break even =
Contribution
Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Fixed cost
Break even =
Contribution

R 114,000
=
R 10

= 11,400 units How many units of


each product?
Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Fixed cost
Break even =
Contribution

R 114,000
=
R 10

= 11,400 units

25 20 12
=
57 57 57

= 5,000 4,000 2,400


Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales mix 30% 40% 30%

Sales in Rand R 30 R 40 R 30

Number of units 2.5 2 1.2

Sales mix 25 20 12 57

Contribution R 150 R 240 R 180 R 570

Average contribution R 10
Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales R 300 R 400 R 300 R 1,000

Sales mix 25 20 12 57

Average selling price R 300 R 400 R 300 R 17.54

Average contribution R 10.00


Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales R 300 R 400 R 300 R 1,000

Sales mix 25 20 12 57

Average selling price R 300 R 400 R 300 R 17.54

Average contribution R 10.00

Average contribution % 57%


Example
P Q R
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales R 300 R 400 R 300 R 1,000

Sales mix 25 20 12 57

Average selling price R 300 R 400 R 300 R 17.54

Average contribution R 10.00


How much Rand for
Average contribution % 57%
each product?
Fixed cost R 114,000
Break even = = R 200,000
Contribution % 57%
Example
Selling price R 12 R 20 R 25
Variable cost R 6 R 8 R 10
Contribution R 6 R 12 R 15

Sales R 300 R 400 R 300 R 1,000

Sales mix 25 20 12 57

Average selling price R 300 R 400 R 300 R 17.54

Average contribution R 10.00

Average contribution % 57%

Fixed cost R 114,000


Break even = = R 200,000
Contribution % 57%
300 400 300
=
1,000 1,000 1,000
Conclusion
 With sales of more than one product, the
same principles apply as with one product for:
 Determining break-even
 Determining target sales
 Use only weighted average contribution
margin per unit and weighted average
contribution margin ratio
 If sales mix changes, break-even and target
sales changes

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