Mahant Bachittar Singh College of Engineering & Techonolgy

Department of Computer Science & Engineering

Presented By :
Kanishka s (27-18).
Internet Of Behaviour.
Lets begin.
 CONTENTS
01 INTRODUCTION
09 OPPORTUNITIES
02 WORKFLOW & WORKING
10 SKILLS TO BEGIN A CAREER
03 APPLICATIONS
11 PROSPECTS
04 ATTRIBUTES 12 ADVANTAGES & DISADVANTAGES
05 TRAITS 13 CONCLUSION
06 USES
07 SOURCES OF COLLECTING DATA
08 IOB IN 2022
 INTRODUCTION
The Internet of Behavior collects the digital dust of people’s lives
from a variety of sources, and public or private organizations can
use this information to influence behavior

says Gartner.

IOB is a mash-up of three disciplines:

 Technology

 Analytical data

 Psychology is the study of human behaviour.

Workflow
 Working of IOB
What Happens to the
How Data Is Information
Collected? Gathered?

Using Data from a Variety Conclusion

of Sources
 What Happens to the
How Data Is Collected ? Information Gathered?

Consumer data may be Businesses collect and

gathered from a range of analyze data for a
sites and technologies, variety of reasons. These
including a company's include, among other
website, social media things, helping firms in
profiles, sensors, making informed
telematics, beacons, business decisions,
health monitors (such as adjusting marketing
Fitbit), and a variety of strategies, producing
other devices products and services,
and driving user
experience design.
Using Data from a Variety of
Sources.

By collecting data from a

variety of sources,
businesses may create in-
depth user profiles for each
user. These profiles can then
be examined to determine
the best course of action for
the individual.
 Applications

 Analyse human activities  Change the culture

 Track trends
 Review past & future.
 Monitoring
 Customer habit
 Track buying habits  Planning of products, services & marketing

 Linking all behavioural activities

 Tracking employees during pandemic

COVID 19
 Attributes of IOB

IOB consist of four attributes:

 Analysis.
 Quick data.
 Deeper insights.
 Fast services.
 Traits of IOB

 Technology.
 Data Analytics.
 Behavioural Science.
 Cloud Data.
 Artifical Intelligence.
 Optimization.
 Use of IOB in Various Sectors
USES
In Business During the Pandemic
• Online advertising . • Online shopping.
• Online Medical checkup.
• Discover & target certain people. • Entertainment.
• Education etc.
For Insurance Industry
• Track driving tracking
tools.
• Secure drivers conduct.
• Prevent driving under
drugs , alcohol &underage
driving.
 SOURCES OF COLLECTING DATA
Customer Location Interactions
data tracking with smart
objects

Public domain
Social Government facial
media agencies citizen recognition
data
 IOB in 2022

The product determines the

To use IoB to recognize gender, age, and mood. It
whether a person was analyzes the results and offers
wearing a mask or not. the client an appropriate drink

Face recognition, it became Uses IoT data to analyze its

possible to introduce a social audience’s preferences and
credit score system in the find new approaches to
country. customers.
 Opportunities in the IOB

 IoB architect  AI and ML engineer

 IoB developer  Network engineer

 Data Analyst  Cyber security engineer
 Researcher
 Embedded systems programmer
 IoB solutions engineer

 Sensor architecture
and design

 Software development

 UI/UX design
 Skills to begin a career in IOB
 Analytical skills
 Behavioral Science
 Data management
 User application development
 Sensor development
 Software development
 Data acquisition and management
 Cloud/edge computing
 Business intelligence
 Software testing
 Programming knowledge in Python, JavaScript,
embedded languages etc
Prospects for IOB

● Gartner predicts that by the

end of 2025, more than half of
the world’s population will
participate in at least one
commercial or government IoB
program
● By 2023, 40% of the world’s
population is projected to be
digitally tracked to influence
our behavior. That’s over 3
billion people
 ADVANTAGES DISADVANTAGES

 Understand Consumer Behavior.  Cybersecurity.

 Improve Consumer Experience .  Privacy Concerns.

 Converts Data into Valuable  Cybercriminals activity such as :

Information. • Ransomware
• Fraud
 Effective Marketing. • Money laundering
• Identity theft and many more.
 Helps to replace multiple customer
surveys & saves time.
 CONCLUSION

The overall concept of IOB revolves around

behavioral data’s effective analysis and proper
understanding, as well as the desire to apply the
acquired knowledge to promote and create
customized services and products. This will
ultimately provide more value to both your
customers and business.
Thank you.