SUBJECT –SERVICE MARKETING

GROUP -1
SUPRAVA SAMAL -2204020032
BHAWNA SINHA-2204020011
PRIYANKA BARIK-2204020014
RIYA SINGH -2204020015
ANITA RANI SAHOO-2204020030
SHUBHAM MAHATO-2204020010
RITIK KUMAR SHARMA-2204020031
SHRUTI LENKA-2204020013
PRIYANKA PANIGRAHI-2204020013
ARCHITA PANI-2204020018
• 1. EXPLAIN THE STRATEGIES THAT HAVE
BEEN USED BY MAYBANK TO
DIFFERENTIATE THEMSELVES FROM
THOSE OF COMPETITORS, IN TERMS OF
SELF-SERVICE TECHNOLOGIES.

• In late 1970s and early 1980s

• The first Malaysian to establish ATMs.
• Provides customers the convenience of withdraw their money without having
to deal with teller.
• In the 1990s
• Launching the first computerized telephone service called Maybank
Autophone.
• The new millennium in year 2000
• View and pay service for credit card and debit card holders.
• An internet banking portal called Maybank2u.com.my.
 5. DETAILED PLAN

1.Organizing banking activity

Organize their activity in a transparent and conscientious manner.
Abide by the law, other legislation, their internal rules and agreements between
banks and customers.
Issues unregulated by provisions of law should be resolved under self-regulated
procedure.
 DETAILED PLAN

2.Banks and Society

Act in a sustainable and socially conscientious manner.
• Zero-tolerance regarding money laundering, terrorist financing and
deviation from targeted international financial sanctions.
• 3.Relations With Other banks
• Adhere to principles of propriety, honesty and mutual respect.
• Ensure the adequacy of information exchanged and refrain from
expressing opinions that can lead to negative conclusions being drawn.
 DETAILED PLAN

4.Competition
• Adhere to the principle of fair competition.
• Refrain from entering into agreements that are prohibited or restricting
competition.
5.Notification Of the public
• Provide true, fair and sufficient information regarding activities.
• Follow generally accepted marketing principles. In advertising and
promotional activity.
 DETAILED PLAN

6.Relations between bank and customer Trust

Based on mutual propriety, honesty and trust.
Consideration the legitimate interests of all parties.
• Using the risk-based approach the banks are entitled to decide.
• 7.Security
• • Physical and IT security measures are developed with daily care.
• Banks may refrain from entering into contractual relations with a potential
customer or from executing customer transactions.
 DETAILED PLAN

8. Advising Customers
Give advise for customers based on each specific case.
Give customers sufficient and professional information.
Establishing conditions where customers can assess whether a given loan or
credit product is compatible with their personal interest as a borrower.
THANK YOU