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77 43515 EA211 2013 1 1 1 Kotler POM13e Instructor CRS 18
77 43515 EA211 2013 1 1 1 Kotler POM13e Instructor CRS 18
77 43515 EA211 2013 1 1 1 Kotler POM13e Instructor CRS 18
• Strong or weak
competitors
• Close or distant
competitors
• Good or bad
competitors
• Entrepreneurial
marketing
• Formulated
marketing
• Intrepreneurial
marketing
• Expand total
demand
• Protect their
current market
• Expand market
share