The Impact of

Augmented Reality
(AR) in Multimedia
Design
Business And Academic Writing Presentation
What is
Augmented Reality?

Augmented Reality is both interactive and

registered in 3D as well as combines real and virtual
objects and Milgram’s Reality-Virtuality Continuum
is defined as a continuum that spans between the
real environment and the virtual environment
comprise Augmented Reality and Augmented
Virtuality in between.
What Is Difference
Between AR And VR?
Augmented Reality Virtual Reality

Augmented reality is part of a

broader mixed reality where Virtual reality (VR), the use

varying degrees of virtual of computer modeling and

enhancement to the real world simulation that enables a

can be integrated into person to interact with an

traditional delivery practice but artificial three-dimensional (3-

also allow learning spaces to D) visual or other

be explored more imaginative sensory environment.

and collaboratively.
Evolving AR Landscape
of Multimedia Design
Augmented reality (AR) is a technology
that superimposes a computer-generated
image on a user’s view of the real world,
thus providing a composite view. AR has
the potential to revolutionize the digital
marketing landscape by creating more
immersive and engaging experiences for
consumers.
Augmented Reality For
Multimedia
Applications
• Product visualization
• Marketing campaigns
• Education
• Entertainment
Positive Impact From
AR
• Enhanced Learning
• Improved Shopping
• Interactive Marketing
• Advanced Healthcare
• Better Navigation
• Entertainment Evolution
Challenges

• Technical Limitations
• Limited Interactivity
• Low-Quality Graphics & Audio
• Privacy & Security Concerns
• Hardware Requirements
• Difficulty Accurately Tracking Objects
• Inaccurate Voice Recognition & Processing
• Network Bandwidth Issues & Latency
Problems
• Cost Considerations For Developing Solutions
Successful Examples

• IKEA Place App

• Snapchat Filters
• Pokémon GO
• Zara AR App

These examples showcase how AR in

multimedia design not only boosts user
engagement but also creates memorable,
interactive experiences by blending digital
content with the real world.
Future Trends For AR

For multimedia students diving into AR, Tools: Learn to use

Unity3D for creating AR experiences. It's popular and powerful.
ARmKit (for iOS) and AR Core (for Android) are essential for
developing AR apps that work on smartphones.2.Trends: -
Markerless AR*: This doesn't require physical markers to trigger
AR experiences. It uses the device's camera and sensors to place
digital objects in the real world. - *WebAR*: AR experiences that
run directly in web browsers, making AR more accessible
because you don't need to download an app. - *AI Integration*:
Combining AR with artificial intelligence, like object recognition,
to create smarter, context-aware AR experiences.Staying
updated with these tools and trends will help students create
engaging, innovative AR projects.
Conclusion

In summary, AR technology is making a positive impact across various fields. It's

transforming how we learn, shop, market products, provide healthcare, navigate
spaces, and entertain ourselves. By blending digital information with the real
world, AR enhances user experiences, making them more interactive and engaging.
As AR continues to evolve, its potential to improve our daily lives and industries is
limitless.
Thank You