Entrepreneurship Management

Faculty name: Dr. Rashmi Gopinathan

Topic : Case Study : Indo US Ventures

Group Members : Dipanisha Ghosh Roll No- 017

Vishal Chautala Roll No- 018

Aaditya Jadhav Roll No- 019

Deep Kalvikatte Roll No- 020

Manav Shedge Roll No- 021

Sem II
1st INTERNAL ASSESSMENT (19/03/2024)
Indo US Ventures
• Vani Kola is a successful serial entrepreneur once named as one of the top ten ten entrepreneurs
in silicon valley.
• Successfully exited two venture capital backed companies there during the technology
boom of the 1990s and early 2000s.
• Started venture capital business and successfully raised US $200 million in capital.

• Has four identified promising deals:

1. Contentsense
2. Cellsol
3. Gleduport
4. Travel-king

Where Should she invest in (2004 & 2024)?

EXPLAINATION
1. ContentSense:

In Short: Think Google, but smarter and more focused on your individual needs.

2. Gleduport:

In Short: Learn new skills and advance your career from the comfort of your home with Gleduport's online
courses.

3. TravelKing:

In Short: Plan your dream vacation with TravelKing's online booking services and explore new destinations
easily.

4. Cellsol:

In Short: Back up your phone data with Cellsol.

 Deal Advised For Investment (2004)
1). ContentSense (Search Engine):

• New Search Engine

• Growing Internet
• Helping Users
• Uncertain Future

2.) TravelKing (Online Travel):

• Booking Travel Online

• Travel Deals
• Making Money
• Convenience
 Deal Advised For Investment (2024)
1) TravelKing (Online Travel):

• Travel Boom
• Deals and More
• Easy Booking
• Strong Foundation

2) ContentSense (Search Engine):

• Smarter Search
• Growing Internet
• Focus on Users
• Uncertain But Exciting
3) Gleduport (Online Education):

• Learning From Home

• Flexible Learning
• Growing Demand
• Partnerships
Conclusion
• Consider the Market: Focus on industries with high growth potential, like online education and travel
(considering the booming internet and travel trends).

• Embrace Innovation: Look for companies offering unique value propositions, like AI-powered search or
personalized learning platforms (think ContentSense and Gleduport's potential).

• Evaluate Technology: Invest in companies with strong technological capabilities to stay ahead in a rapidly
evolving digital landscape (important for all companies in today's market).

• Understand the Risks: Remember, even promising ideas face challenges. PESTEL factors like cloud storage
dominance can impact companies like Cellsol (highlights the importance of considering all factors before
investing).