WEAKNESSES

OF QUALITATIVE RESEARCH
 QUALITATIVE RESEARCH

• QUALITATIVE RESEARCH IS A RESEARCH METHOD USED TO GAIN AN IN-DEPTH

UNDERSTANDING OF PEOPLE'S EXPERIENCES, PERCEPTIONS, BELIEFS, AND
BEHAVIORS. IT FOCUSES ON EXPLORING AND INTERPRETING SUBJECTIVE
ASPECTS OF HUMAN LIFE RATHER THAN QUANTIFYING DATA.
 QUALITATIVE RESEARCH

• QUALITATIVE RESEARCH IS A RESEARCH METHOD USED TO GAIN AN IN-DEPTH

UNDERSTANDING OF PEOPLE'S EXPERIENCES, PERCEPTIONS, BELIEFS, AND
BEHAVIORS. IT FOCUSES ON EXPLORING AND INTERPRETING SUBJECTIVE
ASPECTS OF HUMAN LIFE RATHER THAN QUANTIFYING DATA.
• QUALITATIVE RESEARCH INVOLVES COLLECTING AND ANALYZING NON-
NUMERICAL DATA, SUCH AS INTERVIEWS, OBSERVATIONS, FOCUS GROUPS, AND
WRITTEN TEXTS
 QUALITATIVE RESEARCH

STRENGTHS WEAKNESSES
• IN-DEPTH UNDERSTANDING • LIMITED GENERALIZABILITY
• FLEXIBILITY • SUBJECTIVITY AND BIAS
• PARTICIPANT PERSPECTIVES • TIME AND RESOURCE-INTENSIVE
• CONTEXTUAL UNDERSTANDING • LACK OF QUANTIFIABLE DATA
• THEORY DEVELOPMEN • POTENTIAL FOR RESEARCHER
INFLUENCE