INTERNATIONAL MARKETING ASSIGNMENT

STUDENT NAME: AZIZA RAKHMONOVA, FEA

PRODUCT NAME: “WISE” HYBRID ELECTRIC
CARS
UNIVERSITY OF WORLD ECONOMY AND
DIPLOMACY

International marketing assignment

Student name: Aziza Rakhmonova,
FEA
Product name: “WISE” hybrid
electric cars
University of World Economy and
Diplomacy
Introductory Part (a, b, c, d)

Electric car which has brand name

- “WISE” hybrid electric cars . “WISE”
is essentially an automatic vehicle with
an electric motor powering it.

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Product development

Identify a product need and business case.

Create a product vision.
Create a roadmap.
Begin implementing the roadmap.
Continue with development and assessments.

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Distribution

In Europe, many countries

have high interests on
creating charging
infrastructure as an
essential prerequisite for
expanding electric car
distribution, and they are
advancing the business.​

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Sales promotion

1.Price discounts.
2. Free charging
3. Test drives
4. Social media campaigns
5. Educational events
6. Partnership with other companies
7. Leasing options

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Advertising

1. Use social media

2. Work with influencers
3. Participate in events
4. Advertise in relevant publications
5. Collaborate with other companies
6. Use targeted advertising
7. Provide incentives

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International market selection

This is only a demographic profile of

who bought the most EVs but it gives
an idea of the target market.
The EV industry mainly targets those
in higher income brackets who are
able to afford them and also may view
the vehicle as a status symbol.

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International market entry strategy

Market Research
Market Segmentation
Market Evaluation
Prioritization
Target Market Selection:
Market Entry Strategy:
Adaptation and Localization:
Distribution and Channel
Development:
Marketing and Promotion:
Monitoring and Evaluation:

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PESTLE ANALYSIS

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