Meaning of Mass Media

• Mass media means technology that is intended to reach a mass

audience. It is primary means of communication used to reach vast
majority of the general public

• The General public typically relies on the mass media to provide

information regarding political issues and social issues.
What are some different types of channels for
mass communication?
• Radio
• Television
• Movies
• Commercials
• Internet
• Books
• Magazines
• Newspapers
• Music
• website
Why is Mass Media so important?

• It shapes the way we think, what

we see, and how we feel.

• The media decides what they

want to tell us, teach us, show us.
Should you believe everything you are told?

News channel News Papers Website

Slant or Biased Article
DIGITAL DIVIDE
Extinction of newspaper
Worksheet
Do you think closing the digital divide should be a priority for all
government?
 State your conclusion.
 Give reason for your opinion.
 Consider different perspective.