History of a famous

brand: Coca-Cola

Presentation by Bukur
Maria
 Plan:

• Introduction
• The Early Years (1886-1910)
• The Birth of the Contour Bottle (1915)
• The Woodruff Era (1923-1954)
• During World War II (1940s)
• The Pepsi Challenge (1970s)
• The Return of Classic Coke (1985)
• Coca-Cola Today
• Conclusion
• Q&A
The Early Years (1886-1910)

Coca-Cola was created by John S.

Pemberton in 1886 in Atlanta,
Georgia.
The Birth of the Contour Bottle (1915)

The iconic contoured bottle, designed

by Earl R. Dean, was introduced in
1915 to distinguish Coca-Cola from
imitators.
 The Woodruff Era (1923-1954)

Robert W. Woodruff transformed

Coca-Cola into a global brand
during his tenure.
 During World War II (1940s)

Coca-Cola supported the troops by providing beverages at reduced prices and

bottling plants in combat zones.
 The Pepsi Challenge (1970s)

Coca-Cola faced stiff competition

from Pepsi and introduced the
infamous "New Coke" in 1985,
which faced backlash from loyal
customers.
The Return of Classic Coke (1985)

Coca-Cola reintroduced the

original formula as "Coca-
Cola Classic" and
eventually phased out "New
Coke"
Coca-Cola Today
Conclusion

Q&