“Aggregate Demand Planning of Outlook India”

OPERATIONS
Submitted by
Shreyas Mahesh Gosavi

Under the guidance of

Dr. Jyoti Singhal
1 . I n t ro d u c t i o n

THE OUTLOOK GROUP

Outlook Publishing (India) Pvt. Ltd. started operations in 1995 as a
division of Hathway Investments Private Limited, with the launch of ‘Outlook’, a
current affairs news magazine. In 2003, the division was demerged into a
separate entity Outlook Publishing (India) Pvt. Ltd

Journalist Vinod Mehta was the Founder Editor-in-Chief of Outlook Magazine.

 2. Services provided by Outlook magazine

Physical: 999 Physical: 750 Physical: 899 Physical:2499

Physical:- 600
Digital :-1200 Digital :-840 Digital :-3600

Monthly Monthly
Bi-Monthly 2 /Month 3/Month
 3. Objecti ves

To gain a comprehensive To explore and differentiate To design a delivery system

understanding of Aggregate
Demand Planning to effectively between three primary that can adapt to
manage production processes and production strategies fluctuations in demand
align them with customer demand.
Types of Aggregate
Demand Planning:-

• Level Strategy:-
• Chase Strategy:-
• Mixed Strategy:-
 Research Methodology for Magazine
Planning of Orissa Gateway
Level Strategy:-
In months where the demand is higher than the
production rate, inventory is drawn down to meet the Month Expected demand Production days Demand per
demand. For example, in March, the production is still 798 days(computed)

magazines, but the demand is 800 magazines, so 2 magazines

are drawn from the existing inventory to meet the demand. Jan 900 22 41

Feb 700 18 39

Chase Strategy:- Mar 800 21 38

In the Chase Strategy, the production quantity
matches the demand quantity each month. For example, in Apr 1200 21 57
January, the demand is 900 magazines, so 902 magazines will
be produce Aggregate Demand Schedule Plan for Traveller May 1500 22 68
Gateways - Orissa using Chase Strategy
June 1100 20 55

Mixed Strategy:-
This strategy combines elements of both level and chase
strategies, employing a mix of inventory management,
capacity adjustments, and workforce flexibility to meet
demand while minimizing costs.
SUPPLY CHAIN DESIGNING
(Delivery mechanism of Outlook Group Magazines)

1]Subscriber Management System

2] Establish a centralized distribution centre to manage

magazine inventory and dispatch.

3]Delivery Options

4]Delivery Tracking

5]Customer Support

6]Continuous Improvement
 Data Analysis
Demnd Planning
1600 1500 1496
1400 1200 1197
1200 1100 1100
1000 900 902
800 798
800 700 702
600
400
200 22 41 18 39 21 38 21 57 22 68 20 55
0
Jan Feb Mar Apr May June

Planning of Orissa Gateway Expected demand Planning of Orissa Gateway Production days
Planning of Orissa Gateway Demand per days(computed) Planning of Orissa Gateway total

1] Chase Strategy:- 2]Level Strategy: 3]Mixed Strategy:

The Chase Strategy involves
adjusting production levels
to match the demand each
month. This approach helps
minimize inventory carrying
costs as production is closely
aligned with actual demand.
The Level Strategy maintains a constant
production rate over the planning horizon,
adjusting inventory levels to meet demand
fluctuations. This approach helps avoid
production and labour cost fluctuations but
might result in higher inventory carrying
costs during periods of lower demand.
The Mixed Strategy combines elements of
both the Level and Chase Strategies. It uses
the Level Strategy for months with stable
demand and the Chase Strategy for months
with fluctuating demand.
 Conclusion & Suggestions

Ultimately, the recommended strategy for Outlook Traveller would be the Mixed Strategy, given its ability to adapt to
varying demand scenarios while maintaining production stability during stable periods. Implementing a mixed
approach allows the company to optimize resources, reduce inventory carrying costs, and efficiently meet customer
demand, making it a prudent choice for a magazine publisher like Outlook Traveller. However, it's essential for the
company to conduct a thorough analysis of its demand patterns, production capabilities, and financial considerations
before making a final decision

.
THANK YOU