CASE STUDY ON

SULABH INTERNATIONAL SOCIAL SERVICE ORGANISATION

PRESENTED BY: Anuj Gupta Shabnam Dhanwal Swati Sharma THE MANAGEMENT SCHOOL KATHUA CAMPUS(JU)

Synopsis

Sulabh is a NGO operating to provide the sanitation facilities to public with the aim of achieving hundred percent sanitation facility.

Sulabh is the brain-child of Dr. Bindeshwar Pathak born in 1942 in a Brahmin family. Sulabh has more than 6,000 public toilets in 25 states and 3 union territories of India. Used by 15 million users everyday at a nominal payment of INR1/- to 2/- for a single use.

Sulabh Initiatives
1.

2.
3. 4.

5.

Sulabh technologies Sulabh public toilet complex Biogas plant Waste water treatment Sulabh international centre for action sociology Sulabh public school vocational training center social upgradation program slum children welfare program

Sulabh initiatives contd

6.Sulabh international institute of technical research and training 7.Sulabh international institute of health and hygiene 8.Sulabh international museum of toilets.

Mission & objectives

To restore human rights and dignity Prevention of environment pollution and improvement of health, hygiene and ecology.

Harness non-conventional energy sources from human wastes

Procure manure from sulabh shauchalayas and sulabh toilet complexes and use it to raise farm productivity.

Mission & objectives contd

Promote

job oriented educations and primary healthcare. groups of people from all walks of life to build opinion against social evils. consultancy, research and development in technical and social fields.

Form

Promote

Past experiences that help Dr. Pathak in driving and planning Sulabh International in future

According to census of India, 63% of household do not have lavatory(78% in rural & 26% in urban areas). There were dry toilets which are cleaned by human scavengers. Due to unavailability of proper sanitation system, over 80% of the population were affected by diseases.

He was really motivated by Mahatma Gandhi who worked tirelessly to restore human rights and dignity of scavengers and to eliminate the evil of untouchability from the society. This was the turning point in his life.

Marketing strategies to attract the youth

Make

job profile more attractive. Using social awareness methods. Awareness through mass communications. Highlighting the achievements Promoting job oriented education and primary health care

Need based hierarchy

Self actualization: Innovations,education motivation ,awareness Self esteem : Restore rights and dignity

Social: Happy home, upgradadtion

Security: health and hygiene

Basic needs

Two points to turn it into a big business profit making conglomerate

Price

variation

In slum areas as the people do not have toilets attached to their houses, they need this facility most.So the price should be kept low so as to maintain their operation as social welfare. While for tourists places including religious spots the price can be hiked

Broadening the scope providing bathing and washing facilities Constructing complexes in communities where house latrine cannot be constructed due to space constraint

Thank you