iNTRODUCTION TO

aDVERTISING
Illustration For Eds & Ads
2022 Kirsti Beautyman
 KEY FOCUSES

mODULE hANDBOOK
 LEARNING OUTCOME 1 (LO1)

Demonstrate your critical understanding of illustration for editorial and

advertising in a commercial context eDITORIAL
AND
aDVERTISING
LEARNING OUTCOME 2 (LO2)

Critically analyse, interpret and apply research relevant to a range of

audiences, clients and markets within your journal

LEARNING OUTCOME 3 (LO3)

Demonstrate the development of your illustrative voice to a professional

standard using industry systems and processes and critical reflection

LEARNING OUTCOME 4 (LO4)

Demonstrate your critical understanding of ethical and legal considerations
relevant to the creative industries
eDITORIAL
AND
aDVERTISING
Task 2:
You will choose from the selection of provided advertising briefs
and produce a body of work as specified by the requirements of
the brief. You will be required to work with any provided assets
and brand guidelines in order to create a professional body of
work. This may include a variety of outcomes such as motion
elements, asset packs, imagery for a variety of formats (screen,
print, large format) and will challenge you to think creatively you
create a viable advertising campaign.

SUBMISSION DEADLINE
Friday 24th February 12:00 Noon
Refer to handbook to help with project management

Taught sessions / Facilitated Learning / Independent study

Session 1 - Introduction to Advertising Illustration:

Seminar to recap necessary module requirements and to explore illustration for
advertising followed by group discussion to analyse case studies.
Task – Idea generation for initial research into relevant brands/campaigns within
advertising

Session 2 - Campaign choices review

Tutor-led small group critiques to review choices for advertising briefs. Feedback
to assess if choices reflect illustrative voice.
Task – Research relevant advertising campaigns
 7 WEEKS
SUMMATIVE DEADLINE

Friday 23rd February 2024 12:00 NOON

Plan your time effectively

tHE bRIEFS
sTARBUCKS – vALENTINES
dAY dRINKS cAMPAIGN
- 1 x Advertising poster – A2 size

1 x Cup Design

- 1 x Magazine print advert –full page A4 210mm x 297mm

- 1 x animated online banner advert - 468px x 60px

or
1 x animated advert for social media - 1080px by 1080px

https://creative.starbucks.com/?_conv_v=vi%3A1*sc%3A1*cs%3A1672914427*fs%3A1672914427*pv
%3A1*seg%3A{10031564.1}*exp%3A{100330256.{v.1003131869-g.{}}}&_conv_s=si%3A1*sh
%3A1672914427454-0.5545310305836719*pv%3A1
bROOKLYN – sPRING iPA
cAMPAIGN
- 1 x Advertising poster – A2 size

- 1 x Magazine print advert –full page A4 210mm x 297mm

- 1 x Limited Edition Can Design

- 1 x animated online banner advert - 468px x 60px

or
1 x animated advert for social media - 1080px by 1080px

https://brandfolder.com/brooklyn-brewery/brooklyn-brewery-
us
 oLYMPICS pARIS
cAMPAIGN
- 1 x Advertising poster – A2 size

- 1 x Magazine print advert –full page A4 210mm x 297mm

- 1 x animated online banner advert - 468px x 60px

or
1 x animated advert for social media - 1080px by 1080px

https://www.paris2024.org/en/design/?_conv_v=vi%3A1*sc%3A1*cs%3A1672914427*fs
%3A1672914427*pv%3A1*seg%3A{10031564.1}*exp%3A{100330256.{v.1003131869-g.
{}}}&_conv_s=si%3A1*sh%3A1672914427454-0.5545310305836719*pv%3A1
vANS ARTIST CAMPAIGN
- 1 x Advertising poster – A2 size

- 1 x Magazine print advert –full page A4 210mm x 297mm

- 1 x animated online banner advert - 468px x 60px

or
1 x animated advert for social media - 1080px by 1080px

https://issuu.com/annielouisetaylor/docs/single_pages
vANS ARTIST CAMPAIGN
- 1 x Advertising poster – A2 size

- 1 x Magazine print advert –full page A4 210mm x 297mm

- 1 x animated online banner advert - 468px x 60px

or
1 x animated advert for social media - 1080px by 1080px

https://issuu.com/annielouisetaylor/docs/single_pages
eXTINCTION REBELLION
CAMPAIGN
- 1 x Billboard Design 3m x 6m

- 1 x tube/metro car panel ad 240mm x 564mm

- 1 x animated online banner advert - 468px x 60px

or
1 x animated advert for social media - 1080px by 1080px

https://rebeltoolkit.extinctionrebellion.uk/books/design/
page/design-programme-v11
 rSPCA – WINTER RESCUE
CAMPAIGN
Produce 3 illustrated adverts, based on existing campaign :

- 1 x Advertising poster – A2 size

- 1 x Magazine print advert –full page A4 210mm x 297mm

- 1 x animated online banner advert - 468px x 60px

or
1 x animated advert for social media - 1080px by 1080px

https://www.rspca.org.uk/
https://view.pagetiger.com/RSPCABrandBook2015/issue1/
page2.htm
 cONSIDER
A lot of Editorial Illustrators have also created work for
Advertising so it’s worth revisiting your Editorial research
and investigating if any of your artists have done work for
any campaigns.
 rESEARCH
- Advertising agency websites e.g. Saatchi & Saatchi,
Bartle Bogle Hegarty

- Illustration agency websites –often have examples of

advertising campaigns in the ‘News’ section

- Design industry publications e.g. Design Week, Creative

Review

Ensure that for all campaigns you research you

find out the illustrator and advertising agency
iLLUSTRATION
FOR
aDVERTISING
 sTARBUCKS NEW YEAR https://www.behance.net/
gallery/133991673/MERRY-
STARBUCKS/modules/760721377
CAMPAIGN – OLGA RODZIK
sTARBUCKS –
sTARBUCKS –
Jasmine Floyd
Jasmine Floyd
 Luke Drozd
Left - The Veils Poster
Part of a series commissioned by Push & Pull
posters and Into The Great Wide Open for
this years festival on the Dutch island of
Vlieland. Limited edition signed and
numbered poster
Edition of 55
3 colour screenprint
59.5cm x 42cm

Right - SHHH Quiet Music Festival Poster -

Bristol Sept 2013
Another in the ongoing poster series for The
Local's SHHH Quiet Music Festival. This time
around it features worried jungle animals
hiding from pesky hunters. Don't make a
sound guys and it will all be fine!
The next poster for SHHH London 2013 will
form the right hand side of this diptych and
complete the picture.
Limited edition signed and numbered poster
Edition of 50
3 colour screenprint
59.5cm x 42cm
Greenman Festival

https://www.dandad.org/awards/professional/2014/branding/23300/green-man-
festival/
Greenman Festival
2017
Studio Bread Collective designed the
identity from 2017, and chose to
commission the Association of Illustrators’
(AOI) illustrator of the year, Aart-Jan
Venema for the 2017 visuals.

https://www.aartjanvenema.com/about-
contact
 Greenman Festival 2017

“Every year I just love the illustrators they pick,” says Aart. “I was
honoured when they reached out to me. I didn’t expect to be able to tick a
festival off my bucket list already.”
 Greenman Festival 2017

The illustrator was commissioned after the festival saw his work at last years Pick Me
Up festival. “The loose, overarching theme is discovery, which fits my work pretty well,”
he explains. “I had lots of freedom to merge my world with that of Green Man, the
images are full of little stories and discoveries for the viewer.”
Greenman Festival
2018
Sunniva Krogseth, Olso – Norway, has drawn 10
different scenes, which will be used to indicate 10 areas
of the festival. Bright, contrasting colours have been
used for each one, which fit in with Bread Collective’s
overall identity for the festival. The areas include
Einstein’s Garden, where visitors can partake in science
experiments, to Fortune Falls, a hidden-away section by
a river that will host art installations and aims to be a
place of tranquility.

https://www.designweek.co.uk/issues/21-27-
may-2018/illustrating-green-man-festival-
2018-a-playful-world-for-adults/
 Greenman Festival 2018

“All of the scenes tell stories about what’s happening in those different
spaces,” she says. “It’s a sort-of map, though obviously not accurate.
Creating settings like these is something you would typically do for kids,
so it was really fun to make a playful world for adults.”
 Greenman Festival 2018

To create her illustrations, Krogseth hand-painted using brush-ink, then

digitally edited and enhanced them. She says the drawings are “like a
puzzle”, putting together “different parts” to create various stories.
Camden Hells – Fresh Beer, Fresh Prints
Hel Covell
Hel Covell
 Hel Covell

Vans x JD Sports: Photoshoot, Character Designs and Stickers

Hel Covell
Hel Covell
Hel Covell
Hel Covell
 Aga Gieko
https://
www.itsnicethat.com/
articles/aga-giecko-
bauhaus-100-exhibition-
illustration-030419
 Aga Giecko

https://www.instagram.com/agagiecko/?hl=en
Hidden Door
Festival
Lauren Morsley for
Hidden Door 2021
Kirsti Beautyman for
Hidden Door 2018
Kirsti Beautyman for
Hidden Door 2019
 Josh Aitken

https://www.endclothing.com/gb/features/the-new-balance-990-v3-
core-pack-register-now-on-end-launches
 Josh Aitken

Josh is
Josh Aitken
@jjoshaitken
 JOSH
AITKEN
 Josh Aitken

https://kocktail.co.uk/
 Emily Eldridge

“Make It!” Arts Festival branding by Emily Eldridge

Emily Eldridge
 Emily Eldridge

Noosa Wine and Food Festival branding by Emily Clarke

Emily Eldridge
 Emily Eldridge

https://www.emilyeldridge.com/
Northern Monk – Patrons Project

Lucy Ketchin
https://www.northernmonk.com/de/pages/patrons-projects
Northern Monk – Patrons Project

Lucy Ketchin
https://www.northernmonk.com/de/pages/patrons-projects
Northern Monk – Patrons Project

Amy Hastings
https://www.northernmonk.com/de/pages/patrons-projects
 Pam
Wishbow
This is my second time
working with Neck Deep
for a gig poster! They
wanted to keep in the
theme of intertwined
animals so I went with a
Borzoi and a Raven. This is
certainly one of my
favorites.

https://www.pamwishbow.com/
 Pam
Wishbow
For 2019 Emerald City Comic Con
had me design their poster. It’s one
of my favorite shows, the fact that I
live close to it doesn’t even matter.
I was happy to create a Seattle
cityscape that wan’t just another
skyline with the Space Needle at
the center. Instead, I wanted to
show the downtown Seattle that I
interact with almost every day.

I got approached to do a tour

poster for Neko Case and
immediately jumped on it. It was
an incredibly fun job and she let
me have pretty free reign of the
imagery. It was also made into a t-
shirt that I’ve gotten to see in the
wild!
 Films -
Parasite
Renowned design studio La Boca have
created an illustrated poster for the
South Korean director, Bong Joon-ho’s
latest film.
 Films -
Parasite
For the French Blu-ray release, by South
Korean artist Jisu Choi.

http://www.jisuchoi.net
WHAT ARE YOU DOING THIS
WEEK?
-Choosing your campaign: Email your choice to
kbeautyman@northernart.ac.uk and ahair@northernart.ac.uk
by 5pm Thursday
11/1/2024

Researching illustration in advertising

- This can be more challenging than researching other genres e.g.
editorial illustration, children’s book illustration etc

- Setting a working schedule for yourself

- hold yourself accountable to make the work you need to on time and
produce something you are genuinely proud of making.