GOOD MORNING

EVERYONE

04/09/2024
COLOURS and BUSINESS

Presented by
Theingi thaw

04/09/2024
 THE INFLUENCE OF COLOURS UPON BUSINESS

 Marketing play a pivotal role for recognition and persistence.

 It should be noticeable and unique to get interest
 Logos, labelling and collering their products are one of the
visible features

04/09/2024
 INFLURENCE OF COLOURS UPON BUSINESS

COLOURS SAY ABOUT BUSINESS MORE THAN WE

USED TO THINK,
 grab attention of public
 swing people’s mood
 Affect snap decisions

04/09/2024
“STUDIES HAVE FOUND THAT A PRODUCT’S COLOR INFLUENCES 60 TO 80% OF A
CUSTOMER’S PURCHASING DECISION” (JASON MILLER, 2012).

Purchasing Decision

15%

85%

Colours Other feature

04/09/2024
 THE POWERFUL APPLIANCE OF COLOURS IN BUSINESS
OFFICE AND PLACES

“WHEN IT COMES TO BUSINESS, IT’S ALL ABOUT FIRST IMPRESSIONS! AND NOTHING GIVES OUT A POSITIVE
IMPRESSION LIKE WELL-MAINTAINED BUILDING INTERIORS AND EXTERIORS.” (PRECISION PAINTING AND
DECORATING, 2020).”

Colours can be distinguished into two types: warm and cool colours.
• Warm Colours: red and yellow
• Cool Colours : blue and green

04/09/2024
THE REPRESENTATIONS OF COLOURS IN LOGOS AND
PRODUCTS

“Their colours tend to reflect their branding,

even when they don’t involve any text on them”(Matt Scolar, 2018)

04/09/2024
 THE REPRESENTATIONS OF COLOURS IN LOGOS AND PRODUCTS

RED BLUE BLACK

> AGGRESSIVENESS > CALMNESS > LOYALTY
> ENERGY > SECURITY > AUTHORITY
> STIMULATION OF HUNGER > RELIABILITY > LUXURY
> ATTENTION-GRABBING > INVITING > GRANDEUR
04/09/2024
> TRUSTWORTHINESS
 Choice of colours in business

DEPENDING ON
 Brand Personality Common Usage of Colours in Business
Blue Red Black or Grey Yellow or Gold

 Culture 33% 29% 28% 13%

 Target Market
 Competitors

04/09/2024
The organizers need to
consider
 the nature of weathers
 public trends
 representative colours
 common favourite designs
 real message they want to
give

04/09/2024