6.answers and ITO Training

ANSWERS & ITO TRAINING
This artwork was created using Nielsen data.

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
Agenda
Overview
Data Selections
Data Output
Interface to Office
Some of the topics also include links to additional training

material – please note that these cover the basic training
but may also go into some more advanced detail
2
NIELSEN ANSWERS DESKTOP OVERVIEW AND INTERFACE
Please click on the video or the link at the bottom of the page
https://nielsen.wistia.com/medias/9a62ah01lz 3
DATA SELECTIONS

4
DATA SELECTOR
To access the PDF

summary, please click here:
https://answers.nielsen.com/portal/worksp
ace/GB+Nielsen+Answers+Training+Docu
mentation/NAD+Digital+Training+Library/N
AD+Job+Aids/2.2+Data+Selector+Overvie
w.pdf
https://nielsen.wistia.com/medias/hq4ovgnpn4 5
PRODUCT SELECTIONS
• Products are organised following a hierarchy

• Each product is coded with a set of attributes or characteristics
• This is the way you will be able to find, filter and select them in Answers
CATEGORY: COSMETICS
MANUFACTURER: BARRY M COSMETICS
BRAND: BARRY M
SECTOR: NAIL
SUB-SECTOR: NAIL COLOUR
VARIANT: UNDER THE SEA
Attributes/characteristics - describe a product and define the selling points, based on

physical characteristics of the product as noted on the retailer description of the item
6
WORKING WITH CHARACTERISTICS & HIERARCHIES
Total Category Total Cosmetics
Manufacturer Barry M Cosmetics Coty
Brand Barry M
Sector Lip Nail
Sub-Sector Nail Care Nail Colour
Variant Classic Nail Paint Under The Sea 7

DATABASE HIERARCHIES
Database Hierarchies
Main Attributes
Some databases will have additional

hierarchies underneath the Main
Attributes (e.g. KAD hierarchies)
8
HIERARCHIES VS. CHARACTERISTICS
Step 1. Select one box/level in one of the hierarchies. If
you select more than one you risk double counting
Step 2. Filter your selections by characteristic to get to

the exact products you need.
You can only filter by the characteristics present in that

hierarchy (if the characteristic is not there then use
another hierarchy).
9
AIM: SELECT BARRY M NAIL COLOUR VARIANTS
Step 1. Select Variant in the main hierarchy

Step 2. Filter on characteristic e.g. Brand

(Barry M), Sub Sector (Nail Colour)
10
AIM: SELECT BARRY M NAIL COLOUR VARIANTS
Products
selected using
the
characteristics
button
1 2 3
ALL DATA PULLS HAVE A SIMILAR METHOD – THE MORE YOU PRACTISE THE BETTER
YOU WILL UNDERSTAND THE DATABASES AND HOW TO NAVIGATE THEM!
To access the PDF summary, please click here:
https://answers.nielsen.com/portal/workspace/GB+Nielsen+Answers+Training+Documentation/NAD+Digital+Trai
ning+Library/NAD+Job+Aids/2.1+Creating+a+Basic+Query+Overview.pdf 11
DATA OUTPUT

12
CREATING AND MANAGING FAVOURITES
To access the PDF

https://answers.nielsen.com/portal/w
orkspace/GB+Nielsen+Answers+Tra
ining+Documentation/NAD+Digital+
Training+Library/NAD+Job+Aids/5.1
+Managing+Favorites.pdf
https://nielsen.wistia.com/medias/tytiph3nj6 13
WORKING WITH TABLES
To access the PDF

Training+Library/NAD+Job+Aids/6.1
+Working+with+Tables.pdf
https://nielsen.wistia.com/medias/7prz7if6z3 14
SAVING, EXPORTING AND SHARING REPORTS
To access the PDF

Training+Library/NAD+Job+Aids/10.
1+Saving+Exporting+and+Sharing+
Reports.pdf
https://nielsen.wistia.com/medias/7f8zqdlxcc
For any more information log in to CSO 2.0 and search ‘Creating a Saved Selection’ and ‘Sharing your Answers Favourite file’ 15
ADDING DESCRIPTIONS IN A TABLE
To access the PDF

Training+Library/NAD+Job+Aids/16.
1+Displaying+Characteristics.pdf
https://nielsen.wistia.com/medias/wx9furnjry 16
INTERFACE TO OFFICE

17
EXPORT TO AND REFRESH RANGES IN ITO
To access the PDF

Training+Library/NAD+Job+Aids/Nie
lsen+Interface+to+Office+Basics.pdf
https://nielsen.wistia.com/medias/34w7o9ln7x 18
CREATE A RANGE IN ITO
https://nielsen.wistia.com/medias/8rm8rav50j 19
MODIFY A DATA RANGE IN ITO
To access the PDF

Training+Library/NAD+Job+Aids/Mo
difying+Data+Ranges+in+Nielsen+I
nterface+to+Office.pdf
https://nielsen.wistia.com/medias/9a1sb929wp 20
NOW IT’S YOUR TURN…

21
PICK ONE DATABASE TO COMPLETE THESE ACTIVITIES
Please complete the quiz following the link below
https://forms.gle/nvd8ZVteS7nmbByGA
22
PANEL BUILD YOUR OWN
(FOR PANEL CLIENTS ONLY)

23
ACCESSING CUSTOM DATA – MARKET TAB
Within the market tab we have a

couple of additional market
breakdowns VS RMS such as Aldi,
Lidl, and Bargain Stores.
You can also split out online sales for

stores and total Online (including
sales from all sources such as
Amazon…etc)
You will also find demographic

breakdowns such as social class,
household size, age…etc.
Apart from the additional markets

you will also have the same
breakdowns which are available in
RMS – e.g. Grocery Mults. 24
ACCESSING CUSTOM DATA – PRODUCTS TAB
The products tab Hierarchies will be

almost identical to the RMS
database. Coding rules will match
exactly.
Do not sum Products! The only

case you can sum is if you are
pulling value/volume/unit sales.
25
ACCESSING CUSTOM DATA – FACTS TAB
In the Facts tab you will find the
basic panel facts.
The facts are grouped based on time

4w
spans – you will have
4W/12W/24W/52W
When analysing panel data consider

12w the effect time span has on
penetration. The longer time you
allow the higher penetration will be.
When pulling any type of data, it is
worth pulling the corresponding
24w penetration fact. If penetration is
lower than 1% the data is not robust
(there are not enough panellists
buying the product)
26
ACCESSING CUSTOM DATA – PERIODS TAB
Within the periods tab you will have
all the periods available, broken
down 4 weekly. You have a total of
156 weeks of backdata available – a
total of 39 periods.
When selecting the time period you

are telling the software which period
to “roll” the fact from which you have
selected.
E.g. if you select the latest time

period and a 52W fact you are
looking at the latest MAT. To look at
MAT YA go back 13 periods (match
the month)
27

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ANSWERS & ITO TRAINING

This artwork was created using Nielsen data.

Some of the topics also include links to additional training

This artwork was created using Nielsen data.

To access the PDF

• Products are organised following a hierarchy

Attributes/characteristics - describe a product and define the selling points, based on

Manufacturer Barry M Cosmetics Coty

Sector Lip Nail

Sub-Sector Nail Care Nail Colour

Variant Classic Nail Paint Under The Sea 7

Some databases will have additional

Step 2. Filter your selections by characteristic to get to

You can only filter by the characteristics present in that

Step 1. Select Variant in the main hierarchy

Step 2. Filter on characteristic e.g. Brand

This artwork was created using Nielsen data.

To access the PDF

To access the PDF

To access the PDF

To access the PDF

This artwork was created using Nielsen data.

To access the PDF

To access the PDF

This artwork was created using Nielsen data.

This artwork was created using Nielsen data.

Within the market tab we have a

Lidl, and Bargain Stores.

You can also split out online sales for

You will also find demographic

Apart from the additional markets

The products tab Hierarchies will be

Do not sum Products! The only

The facts are grouped based on time

When analysing panel data consider

When selecting the time period you

E.g. if you select the latest time

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