MEDIA AND INFORMATION

LITERACY
(MIL)

AR-AR M. SALCEDO, LPT

Subject Teacher
CLASS
• Please show up on time.
• Find a quiet place, free from distraction (siblings, pets,
parents, television, etc.)
• Respect each other’s perspectives (speaking, writing,
appearance)
• Raise your virtual hand/ comment on the chat box if you want to
answer/ ask a question.

• Focus on the classroom conversation and activities.

 LEARNING OBJECTIVES
1. Identify the different sources of information.
2. Compare potential sources of media and information.
3. Discuss the advantages and disadvantages of the
different sources information.
4. Identify and explain basic criteria for evaluating
information.
5. Discuss the importance of being able to evaluate
information from the internet.
I- MEDIA AND INFORMATION SOURCES
A. Sources of Information
• Indigenous Knowledge
• Library
• Mass Media
• Pros and Cons of the Different Types of Media as Sources of
Information
• Evaluating Information Sources

TOPIC OUTLINE
CARTOON ANALYSIS
“INFORMATION
IS LIKE FOOD”
MEDIA AS A
INFORMATION SOURCE
INDIGENOUS KNOWLEDGE
• Indigenous knowledge
(IK) is the local
knowledge –
knowledge that is
unique to a given
culture or society.
INDIGENOUS MEDIA
• …owned, controlled and managed by
indigenous peoples in order for them to
develop and produce culturally appropriate
information in the languages understood by
the community.
INDIGENOUS MEDIA
CHARACTERISTICS
• store information in
memories
• information exchange is
face- to-face
• information are contain
within the border of the
community.
MASS MEDIA
Mass media refers to a diverse array of media technologies that
reach a large audience via mass communication. The
technologies through which this communication takes place
include a variety of outlets.

• Broadcast media
• Internet media
• Outdoor media
• Print media
 BROADCAST MEDIA
Broadcast media transmit
information electronically
via media such as films,
radio, recorded music, or
television.
INTERNET MEDIA

Internet media comprise such

services as email, social media
sites, websites, and Internet-
based radio and television.
 OUTDOOR MEDIA

Outdoor media transmit information via

such media as billboards; blimps; flying
billboards (signs in tow of airplanes);
placards or kiosks placed inside and outside
buses, commercial buildings, shops, sports
stadiums, subway cars, or trains; signs; or
skywriting.
PRINT MEDIA

Print media transmit information

via physical objects, such as books,
comics, magazines, newspapers, or
pamphlets.
THE LIBRARY AS
SOURCE OF
INFORMATION
RECITATION
 THE LIBRARY AS REPOSITORY
OF INFORMATION
• The library in its most traditional sense is defined by the Merriam-
Webster’s dictionary as a place where books, magazines and
other materials (such as videos and musical recordings) are
available for people to use or borrow.
• The main role of a library is to organize and provide you access to
information.
• Libraries are the brains of academic situations.
MODERN LIBRARY INTERIORS -
DECORATION IDEAS IN 2020
MODERN LIBRARY INTERIORS -
DECORATION IDEAS IN 2020
LET’S DO THIS!
Which information do you prefer to use for the following
topics? Why?
• Human expedition on Mars
• The global phenomenon on Korean pop
• The history of the Bangsamoro
• Most promising careers for graduates of senior high school
• The current state of the tourism and hospitality industry in the
Philippines