Zee5 – VOD &OTT Service

Submitted by :-
Submitted To:-
Sumit sahu
Prof. – Arjun Murti
Siddharth chouhan
Syed Toheed Hasan
Mahima Chouhan
Prachi Raghuwanshi
Tanamika meena
 Introduction
Zees 5 –VOD & OTT Service
Zee5 is a popular video-on-demand (VOD) and over-the-top (OTT) streaming platform that offers a
wide range of content

Live TV

TV shows Language

Movies News
Number

76.4 Million Monthly Active users

33 minutes Average time Spend Per user

536 Million Monthly Video Views

100,000+ Hours The content Universe

15+ languages across India

Segment And targeting-Demographic
• Segment - 1 Bollywood movies And TV Dramas
• Targeting - 1 Young Adult Aged 18-30

• Segment - 2 Education Content ,Cartoons,zee5

. kids
• Targeting - 2 Families with kids

• Segment – 3 International TV series,

Documentaries
• Targeting – 3 Working professional aged 25-30

• Segment -4 Different price range

• Targeting –4 family with different house hold
income
Segment And targeting-Geographic, psychograph ,Behavioral

. . .
• Segment –Available In • Segment - Fitness • Segment – VIP
Different language influencer, Cooking customer
• Targeting - People In shows support ,Early access
Different State • Targeting - Fitness to new releases
Freak , House Wife • Targeting – Loyal
Consumer
 Positioning For Zee5

1 .Your Favorite Place for Top Bollywood and TV Shows: Zee5 is your top choice for Bollywood
movies and popular TV dramas.
2. Enjoy the Best of Regional Entertainment - Explore a world of regional content tailored to your
language and cultural preferences.
3. Find Content That Matches Your Interests: Discover shows and movies that match your
hobbies and interests, from fitness to travel to cooking.
4. Get Personalized Recommendations Just for You - Zee5 suggests content personalized to your
tastes, making your entertainment experience unique.
s Divide users based on language preferences. Identify
regions with high demand for specific languages.

T
Customize content recommendations and promotions
by language.
Offer language-specific marketing campaigns and
subscription deals.

Position Zee5 as the top destination for languag-specific

P content.
Highlight extensive content libraries and commitment to
linguistic diversity.