G.H.

PATEL COLLEGE OF ENGINEERING AND TECHNOLOGY

EFFECTIVE
ADVERTISING
BY:
12202040501015- Darshita Bhatt
12202040501040- Mitali Sharma
12202040501041- Miti Bhatt
12202040501047- Nirjari Bhatt

GUIDED BY: Prof. Dr. Deven Trivedi

WHAT IS ADVERTISING

Defining advertising

• A paid form of communication

•Tries to persuade or influence the consumer to do something
• Conveyed through mass media
• Reaches an audience
• Is non-personal
 TYPES OF ADVERTISING
PRINT GUERRILLA

ADVERTISING
DIGITAL COFFEE-CUP

SURROGATE BROADCAST
TIPS FOR EFFECTIVE ADVERTISING
1. What make you stand out
2. Use a powerful Headline
3. Make an exciting offer
4. Talk about the benefits
5. Tell your news
6. Take away their fear
7. Call to action
8. Use Testimonials
9. Use Exciting graphics
10.Provide complete contact information
ADVERTISMENT DESIGNING AND
TECHNICAL WRITING
TECHNICAL DESCRIPTION

• DEVICE NAME: Smart Gloves

• AIM: These gloves are designed for anyone whose primary

means of communication is sign language or who has
hearing or speech difficulties. It aims at giving a voice to all
those who cannot speak.

• PARTS: (i) flex sensors

(ii) Lilypad Arduino,
(iii)Bluetooth module,
(iv) conductive threads,
(v)battery module.
Each finger has a flex sensor stitched on the back.
ADVERTISMENT DESIGNING AND
TECHNICAL WRITING
TECHNICAL DESCRIPTION

• USES: Real-Time Translation, Accessibility in Education, Accessibility in Public Spaces, Health

and Wellness (Medical Communication & Emergency Situations), Research and Development

• FUNCTIONS: (i) Translation to text/speech

(ii) Recognition Accuracy
(iii) Wireless Connectivity
(iv) Bluetooth Compatibility
(v) Learning Tools
(vi) Customization and Settings
(vii) Integration with Devices and Applications
(viii) Immediate Feedback
 ADVERTISMENT DESIGNING AND
TECHNICAL WRITING
• MERITS: Enhanced interaction, Gesture control, Health monitoring, Wireless connectivity, Data
collection and analysis, Wearable computing

• CHALLENGES : Accuracy of gesture recognition, Vocabulary and dialect variations, Battery life,
Durability and comfort, cost, Interface and connectivity issues, Real-Time processing, Adaptation to
user

• EXTERNAL AND INTERNAL COMPONENTS:

EXTERNAL COMPONENTS INTERNAL COMPONENTS
1. Glove Material 1. Microcontroller
2. Sensors 2. Gesture Recognition Software
3. Wireless Connectivity Module 3. Translation Database
4. Battery 4. Signal Processing Unit
5. User Interface 5. Memory
6. Design 6. Feedback Mechanism
LABELLED DIAGRAM
 SMART GLOVES
CONCLUSION: The future of smart gloves is poised for groundbreaking advancements,
integrating AI for enhanced gesture recognition and IoT connectivity, revolutionizing industries
from healthcare to gaming. These gloves will redefine human-machine interaction, making
intuitive control of technology a seamless and natural experience.
THANK YOU