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Buscor CH2 Principles
Buscor CH2 Principles
Principles of Business
Correspondence
At end of the lesson, the students are
able to:
Objectives: ⮚ know the elements of business
correspondence
⮚ apply the basic qualities of an
effective business correspondence
1. English is considered the universal language
FACT
2. As Filipinos whose mother tongue is not English, we are
not bound to use English in our chosen profession.
BLUFF
Mini Task: 3. English for Specific Purposes is teacher-centered
FACT OR approach in teaching the language.
BLUFF BLUFF
4. Business English fits to be utilized in international
trade, commerce and finance.
FACT
5. Business English can just be learnt but not applied.
BLUFF
ELEMENTS OF
BUSINESS
CORRESPONDENC
E
LESSON
COVERAG
E QUALITIES OF AN
EFFECTIVE
BUSINESS
CORRESPONDENC
E
BUSINESS
CORRESPONDENCE
ELEMEN PERSONAL
PRONOUN
SINGULAR PLURAL
POINT
2ND PERSON you, your you, your
3RD PERSON he, him, his, she, they, them, their
● Your reader will need to know exactly whom you are including, and
those whom you have included need to be advised of the fact and asked
for their consent.
● Make no assumptions on this. You do not want to misinterpret yourself
or be misrepresenting others.
√
ELEMENTS OF
BUSINESS
CORRESPONDENC
E
LESSON
COVERAG
E QUALITIES OF AN
EFFECTIVE
BUSINESS
CORRESPONDENC
E
The 7C’s of
QUALITIES OF
Business
Correspondence AN EFFECTIVE
BUSINESS
CORRESPONDE
NCE
● We do not understand why you were not satisfied with our
product.
Courteousness
A business letter is your official ambassador of
goodwill. Make use of it as a tool to build a pleasant
professional image of your business or of yourself.
Extending basic courtesy in your letter through the
words you use brings more good to your business.
● It took us 5 years; now try for free our new and best ever skin-
care soap available in the market today.
●We understand your skin needs, and we are giving you free
sample of our new skin-care soap.
● Please answer our service questionnaire, sign it, and mail it back to us
immediately using the return envelope.
√
E QUALITIES OF AN
EFFECTIVE
BUSINESS
CORRESPONDENC
E
1. Business Correspondence focuses on the acquisition of procedural
knowledge, not on the acquisition of declarative knowledge.
2. The hallmark of a well-written business letter is that its objective is clearly
understood by its reader.
3. Business Letters should have
✔ Objectives
✔ Readers or Audience
✔ Contact Person
Principles of ✔ Tone
✔ Style
Business ✔ ● Point of View
Correspondence 4. An effective business letter should be:
⮚ Courteous
⮚ Considerate
⮚ Correct
⮚ Clear
⮚ Complete
⮚ Concise
⮚ Concrete
● You will be grouped in different breakout
rooms.
MAXI TASK ● You will be given 5-8 minutes to talk and get
#2 some insights from everyone.
●WHY SHOULD A BUSINESS
CORRESPONDENCE BE _________________?