Business Plan for a Startup

Business
 BUSINESS PLAN
•It helps to evaluate the
feasibility of a new business idea
in an objective, critical, and
unemotional way.
•It provides an operating plan to
assist in running the business
and improves the probability of2
 BUSINESS PLAN
•It communicates your idea to
others, serves as a “selling tool”,
and provides the basis for your
financial proposal.

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 I. EXECUTIVE SUMMARY

• Write this section last

• Make it two pages or fewer
• Explain the fundamentals of the proposed business:
The Business Name, What will be your product?
Who will your customers be? Who are the owners?
What do you the future holds for your business and
your industry?
• Socio-economic Contributions
• Make it enthusiastic, professional, complete and
concise.
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 II. GENERAL BUSINESS
DESCRIPTION
• What business will you be in? what will
you do?
• Vision Statement
• Mission Statement
• Company Goals and Objectives
Goals are the destination
Objectives are progress markers along
the way to goal achievement 5
•Describe your most
important strengths and
core competencies.
•Legal forms of ownership:
why have you selected this
form?
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 III. MARKETING
ASPECT
1.TARGET MARKET
 Describe the targeted area
where you want to serve your
customers; indicate the area and
the approximate population.
 Identify your targeted customers
and their characteristics: age,
gender, location, income level,
social class and occupation 7
2. MARKETING PROGRAM
A.PRODUCT/SERVICES TO SELL
•General description of the product, quality,
color, packaging, variants, delivery and other
•Describe the most important features. What is
special about it?
•Describe the benefits. That is, what will the
product do for the customer?
Note the difference between features
and benefits
Builds feature so that you can sell the
benefit
Value Proposition and Unique Selling
Proposition 8
 B. PRICING
• Explain your method or methods
of setting prices.
• Does your pricing strategy fit with what
was revealed in your competitive
analysis?
• Compare your prices with those of the
competition. Are they higher, lower,
the same? Why?
• How important is price as a
competitive factor? 9
C. COMPETITION
•How will your products/services compare with the
competitors
•Use a Competitive Analysis table
Factor Me Competitor A Competitor B
Products/
Services
Price
Service
Location
Expertise
Stability
Sales Methods

Image 10
 C. PLACE/DISTRIBUTION
CHANNEL
•Analyze your location criteria as
they will affect your customers.
•Is your location important to
your customer? If yes, how?
•If customers come to your place
of business: is it convenient?
Parking? Interior design?
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• Is it consistent to your image
• Is it what customers want and
expect
• Where is the competition located?
• How do you sell your products or
services?

• Retail
• Wholesale 12
D. PROMOTION
•How will you get the word
out to customers?

•What image do you want to

project? How do you want
customers to see you?
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TYPES OF ADVERTISING DESCRIBE HOW YOU USE IT COST

1. Paid Advertising

2. Flyers

3. Promo Discount Cards

4. Word of mouth

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E. PEOPLE
•This refers to the salesforce
of the venture

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F. PACKAGING
Refers to the process of
designing product’s container
or package

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G. POSITIONING
Product’s positioning is the
image the product projects in
the minds of consumers
compared with other
products marketed by the
same company.
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POSITIONING
STRATEGIES
1. Positioning in relation to a
competitor
2. Positioning in relation to a
product class

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POSITIONING
STRATEGIES
3. Positioning in relation to a
target market
4. Positioning by price and
quality

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H. SALES FORECAST
1.Total Potential Demand

Area Population Unit of product consumption Potential Demand(population x

per(day/month/year) consumption per time)

Total Potential Demand Total supply Supply and Demand Gap

(The difference between
potential demand and
total supply

2. Supply and Demand Analysis 20

3. Projected Sales
Note: If time used in demand and supply analysis is per day, multiply the gap with the total
number of days of operation in a month to get the quantity per month

Forecasted Sales in Time Volume per month

volume

Forecasted Sales Price Forecasted sales in Peso

in volume

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IV. OPERATIONAL PLAN

A. PRODUCTION
How and where are your products produced?
show the step by step process by showing the
Production Process Flow.
• Duration per step per batch

Process Process time duration

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 Raw Material Requirement
Quantity per Month
Production/Sales 1 2 Per/year
Inputs #of units
needed

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B. LOCATION (PLANT LAYOUT)
what qualities do you need in a location?

Describe the type of location you’ll have.

Physical requirements:
amount of space, type of building, zoning,
power and other utilities

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 C. EQUIPMENT/UTENSILS REQUIREMENT

Type of Specification Qty Unit Cost Cost

Equipment
Ice crusher Acacia brand 2 2000 4000

Frying pan Big/camel 3 800 2400

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 D. LABOR REQUIREMENT
Task Skills experience and other Number of Salary/Wage per Total Salary/wage
requirements to complete this employee required employee per employee for
task the task
Molding Expert in

Packing

E. WASTE DISPOSAL SYSTEM

explain here your business’ waste disposal
system. How your business will be disposed
properly and what are the methods of waste
disposal. What are the needed facilities in your
waste disposal system.
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F. QUALITY CONTROL SYSTEM
discuss here how you will maintain product
quality, what are the quality measure that you will
use. What are the quality standards that you will use.
GMP

G. SUPPLIER

H. PRODUCTION COST
TOTAL COST / QTY = INITIAL PRICE
SP = 10.00
20.00
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V. MANAGEMENT AND
ORGANIZATION

a. Legal form of the business

b. Business Profile
c. Key people in the business
d. Vision
e. Mission
f. Goals and objectives
g. Organizational Structure

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 h. Qualification of officers
Job Position with description Qualification

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 I. Office Equipment
Type of Specification Qty Unit Cost Total Cost
equipment

H. Administrative Expenses
Particulars Month
1 2 3 Total

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VI. FINANCIAL PLAN
A. Total Project Cost

Particulars Amount
Fixed Asset
Pre-Operating expense
Working capital
B.TotalSources of financing
Capital Requirement

Financing Source Amount

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c. Projected Financial Statement
d. Projected Income Statement

e. Projected Balance Sheet

f. Profitability indices

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Activity 1 :
Assess your proposed innovative
product in terms of:

a.originality or novelty of your

product/service
b.Relevance
c.applicability
d.replicability
e.sustainability
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Rubrics:
Content: 20points
Creativity: 20points
Timeliness: 10 points
Total 50 points

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