Impact of Marketing

on
the Operation and Business Management
A Case Study of M&S

1
 Introduction

• Business management refers to the strategic usage

of available resources for meeting defined
operational objectives.
• The research work is carried out to have an in-depth
understanding about the impact of marketing on
operation and business management.
• The impact of marketing on the operation and
business management of a firm is evaluated in the
context of M&S.
2
 Overview of Marketing

• Marketing refers to the promotion of the USP

(Unique Selling Propositions) of an organization
in a targeted market.
• Marketing is an essential wing as it helps in
increasing reach of a product or service in a
market through appropriate media channel.
• Marketing plays a significant role for an
organization in understanding the need of its
customers.
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 Impact of Marketing on Operation
Management
• Marketing wing helps the operation department of
M&S in understanding what the actual demand of a
product is.
• Marketing department assists operation wing in
deciding what kind of inventory it should procure
for meeting defined need of customers.
• It means that marketing wing assists operational
department in having appropriate inferences
regarding current and future demand.
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 Impact of Marketing on Operation
Management
• With the assistance of marketing, operation
wing becomes efficient in understanding exact
need of supplies.
• Operational wing of M&S becomes efficient in
procuring right stock at right time.
• It means that an organization like M&S
becomes successful in stocking and selling
right FMCG products to customers.
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 Impact of Marketing on Business
Management
• The availability of effective co-ordination between
marketing and operational wing helps M&S to meet
customers’ needs in minimum cost.
• Marketing helps overall business (M&S) in
understanding potential customers for different
products line.
• It means that marketing helps M&S in planning its
strategies as per buying behavior of potential
customers.
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 Impact of Marketing on Business
Management
• Marketing helps operational wing to manage
procurement and product display related strategy
as per customer’s needs.
• Marketing assists M&S in understanding the
future demand of customers using existing
customer’s behavior.
• Marketing wing helps M&S and its operational
wing to optimize its customers management and
procurement strategy.
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 Conclusion

• It is concluded that marketing affects the

procurement and inventory management strategy
of operational wing.
• Marketing wing influences the customers
management and positioning strategy of M&S.
• Marketing plays a pivotal role for an entity like
M&S in making appropriate strategy as per
current and future needs of customers and market
trend.
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 Reference

• Roetzel, P. G. (2019). Information overload in the information age: a review of the literature from business
administration, business psychology, and related disciplines with a bibliometric approach and framework
development. Business research, 12(2), 479-522.
• Arromba, I. F., Martin, P. S., Ordoñez, R. C., Anholon, R., Rampasso, I. S., Santa-Eulalia, L. A., ... &
Quelhas, O. L. G. (2020). Industry 4.0 in the product development process: Benefits, difficulties and its
impact in marketing strategies and operations. Journal of Business & Industrial Marketing.
• Ungerman, O., Dedkova, J., & Gurinova, K. (2018). The impact of marketing innovation on the
competitiveness of enterprises in the context of industry 4.0. Journal of competitiveness, 10(2), 132.
• https://www.retail-week.com/prospect/marks-and-spencer/marks-and-spencer-strategy/7038340.supplierarticle?a
uthent=1
• https://corporate.marksandspencer.com/our-approach-sourcing
• https://corporate.marksandspencer.com/sustainability
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Thank You
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