TOPIC: A STUDY OF CUSTOMER PERCEPTION

TOWARDS BRANDED CLOTHING APPARALELS

IN NAGPUR CITY.
Under the guidance of:
Shyamal Ruikar
(MBA Dept)
PDIMTR College Nagpur
2019-2021
By:
Pawan Rajurkar
 Contents:-

1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. DATA COLLECTION AND ANALYSIS
4. MAIN FINDING OF THE STUDY
5. CONCLUSION OF THE RESEARCH
6. RECOMMENDATIONS DRAWN FROM
THE STUDY
 1.Introduction
• Mens Wear Clothing: The clothing trends of Mens have changed a lot in the recent
years. As change is the only constant there is a constant need to know about the
market needs in order to provide the customer the things they want as well as to
utilize the opportunity in the market for maximum bussiness optimisation. The
indian customer has undergone a remarkable transformation. Just a decade or two
ago, the indian customer saved most of his income, purchased the bare necessities
and rarely indulge himself. Today armed with a higher income, credit cards,
exposure to the shopping culture of th west and the desire to improve his standard
of living, the Indian consumer is spending like never before. Organised retails with
its variety of product and multitude of malls and supermarkets is fueling there
addiction. Most customers’ prefernce change according to the change in fashion.

• Shoppers: Most consumers have grown up with television, the Internet and have
been exposed to the standards of living and consumers culture abroad.

• Apparel Fashion:The apparel fashion plays a paramount role in shaping apparel

consumerism. As lifestyle change, fashion in India is bcoming more diversified, as
in the western countries. Technology, ideas and lifestyle are moving concurrently
and quickly. Companies and brands that offered monotonous and mundane
products for years have now multiplied their product ranges and new appleaing
style, shapes and forms are being launched each season by them.
 RESEARCH METHODOLOGY
Objectives of the Study:
A. To study and analyze the brand preference of
people in buying branded clothing apparels in
Nagpur.

B. To study the factors which influence the

buying of people for branded apparels.

C. To study the impact of branded clothing

apparel on the people.
3. DATA COLLECTION AND
ANALYSIS

Do you use branded clothes?

What is your age?
For which segment of apparel do you
buy branded clothes?
Degree of preferences of the branded
clothing apparels amongst you?
Choose your favourite brand from the below listed apparel
brands?
On what basis do you like your brand the most?
On what occasion do you buy branded clothing apparel?
Who influences you the most in buying branded clothes?
Which media gives you information about your clothing
brand?
4. MAIN FINDING OF THE STUDY

1. 85% people uses branded clothes, while 15% seems to denay it.
2. The different age group of people like brands from there
comfort choices.
3. 50% use casuals brands clothes as compare to others.
4. 32.50% were naturally prefered there branded clothes.
5. Levis (casual/formals) were most use brand by respondents.
6. 34.78% were like there brand by product quality and very few
by promotic.
7. 41.67% were buy branded clothing apparels casually and very
few were buy on other days like festivals or party or birthday.
8. 34.48% were influence to buy branded clothing apparels by
there friends.
9. Internet is mostly given information to respondents around
40.91% of respondents getting information from internet.
 5.CONCLUSION OF THE RESEARCH

 From the above study we have found the

following conclusion.
 It is found that people are using more branded
apparels as compare to others and the trend of
branded clothes are increasing day by day and
the youth specially attract towards branded
clothes or apparels.
 6.Recommendations drawn from the study:

 The study reveals that following

recommendations have been projected from the
study:
 Consumers are brand conscious now days.
They purchase the apparels on the basis of
brand image and uniqueness of the brand. So
companies may increase their market shared
by creating point of difference from their
competitors and developing a good brand
image in the minds of consumers
 7.REFERENCES
 Belleau and Haney (2008) Affluent female consumers and fashion
involvement. International J of Fashion Design, Technology and Edu 1: 103-112.

 Bhardwaj and Fairhurst (2010) Fast fashion: response to changes in the

fashion industry. The International Review of Retail, Distribution and Cons Res
20: 165-175.

 Broekhuizen, Thijs Lennart Jaap (2006) Understanding Channel Purchase

Intentions. Retrieved on 14 April,2012 from http://irs.ub.rug.nl/
/ppn/29115169

 Anonymous (2012) Trends and Development of Textiles and Apparels.

Retrieved on 14 April, 2012 from http://www.vogue/trend/it

 Anonymous (2012) Retrieved on 14 April, 2012 from

http://www.ibef.org/industry/textiles.aspx

 Anonymous (2012) Indian Textile Industry. Retrieved on 14 April, 2012

from http://www.fibre
THANK YOU.