TEXT

INFORMATION
AND MEDIA
DEFINITION OF
TEXT
 TEXT
 Any "human- readable sequence of
characters" that can form intelligible
words.
 A simple and flexible format of presenting
information or conveying ideas whether
hand-written, printed or displayed on-
screen.
FORMAT AND
TYPES
 A. HYPERTEXT

Serve to link different

electronic documents and
enable users to jump from one
to another in a nonlinear way.
 PLAINTEXT OR
UNFORMATTED TEXT

Fixed sized characters

having essentially the same
type of Appearance.
 FORMATTED
TEXT
Appearance can be changed
using font parameters (bold,
underline, italic, font size, font
color, etc.)
  TYPEFACE
Also called font, font type or type; refers to
the representation or style of a text in
the digital format; usually comprised
of alphabets, numbers, punctuation marks,
symbols and other special
characters.
 SERIF
Connotes formality and readability in large amount
of texts; usually used for the body
text of books, newspaper, magazines and
research publications; give a classic elegant
look when used for title and heading.
EX: TIMES NEW ROMAN, GARAMOND,BASKERVILLES
 SANS SERIF

Brings a clean or minimalist look to the text; used for

clear and direct meaning of
text such as road signage, building
directory or nutrition facts in food packages; give
a modern look and is used primarily in
webpage design. (ex. Arial, Helvetica, Tahoma,
Verdana, Calibri)
 SLAB SERIF

Carries a solid or heavy

look to text; can be used for
large advertising sign on
billboards. (Rockwell, Playbill)
 SCRIPT
Draws much attention to itself because
of its brush-like strokes; must be used
sparingly and
to be used in large body
text; usually used in wedding invitation
cards or other formal
events. (ex. Edwardian, Vladimir,
Kunstler)
 DECORATIVE

Cater to a wide variety of emotions (such as

celebration, fear, horror, etc.)
or themes (such as cowboys, circus,
holidays, summer, kiddie, etc.,)
Ex. Chiller,
Jokerman, Curls MT
Common File Format Description

TXT (Text) Unformatted text document by an editor as notepad on Windows platform

DOC (Document) A native format for storing documents created by MS Word package.

RTF (Rich Text Format) Cross platform document exchange; default format for Mac OS X’s default
editor TextEdit

PDF (Portable Document Developed by adobe systems for cross platform exchange of documents,
Format) supports image and graphics.

PS (Post Script) A page description language used mainly for desktop publishing.
 DESIGN
PRINCIPLES AND
ELEMENTS
 EMPHASIS

Importance or value
given to a part of a
text-based content.
APPROPRIATENESS

How fitting or suitable

the text is used for a
specific audience,
purpose or event.
 PROXIMITY
How near or how far the text
elements from each other; when
two things are closely
related, bring them
close together.
 ALIGNMENT

How the text is

positioned in the page;
left, center, right or
justified
 ORGANIZATION

Conscious effort to organize the text elements in a

page; ensures that while some text
elements are separated from each
other, they are still somehow connected with the
rest of the elements in the page.
 REPETITION

Consistency of elements;
unity of the entire design;
repeating some typefaces
within tHE page.
 CONTRAST
Creates visual interest;
two elements are
different from each
other.
TWO SOURCES OF TEXT INFORMATION
 Activity/Exercises:

Create an example of a text information of

your choice using the design principle and
elements.
(Print/draw. This will serve as a project)