Swas

1. Customer satisfaction
2. Online review and rating
3. Improvement of physical
performance
 Customer segment
TAM= 140.76 crores Hospitals
India
Insurance companies
TAM
19817- hospitals in India
SAM= 12.6 Crores 57-insurance companies
Maharashtra Total TAM= 19,874

SAM
Maharashtra
- 1003 hospitals
SOM= 2.61 crores -87 Insurance Companies
Navi Mumbai Total SAM- 1090

SOM
Navi Mumbai
-117 hospitals
Niche= 2.43 Lakh -33 Insurance companies
Nerul Total SOM- 150

Niche
Nerul
-12 hospitals
-6 Insurance Companies
Total Niche- 18
Problem Interviews And Surveys Results
How many customers did you interview?
We interviewed more than 100 patients for the following problem.

What was the interview mode?

The mode of interview was face to face visiting some clinics and telephonic interview calls.

How many of them agree this is a problem and wants a solution?

70% of the people agreed this is a problem. Add a pie chart

How many of them said they don't need a new solution?

30% of the patients said that there are in the comfortable in the current scenario.

Survey Link- Hospital Survey Link

•product/service description-

•Website Link- https://swwaaswadhwani.wixsite.com/swas

•Description of how the product will work and steps the customer will follow
•Any other information
Business Model Chart
Prototype Image
Scan
This
code
Initial Stage
19874

1090
1. Hospital 19000000 Advertisement 10000000 100
2. Patients 2660000000 Websites 2500000 150
150 3.Insurance 500000000 Social media 5000000 170
Companies

18
Starting Costs

Startup Cost ₹3,35,000

Business Registration fees ₹15,000
Product Development ₹95,000
Website Design ₹20,000
Website Development ₹55,000
Computer Systems ₹1,50,000
Capital Work in Progress ( Fixed Asset ) ₹2,50,000
Additional Workstation ₹2,50,000
Starting Operations ( Budgeted ) ₹4,15,000
Product Launch Expenses ₹1,25,000
Rental expenses ₹2,10,000
Stationery and office supplies ₹10,000
Miscellanous ₹75,000
Start-up capital ₹10,00,000
Share Captial (by Team) ₹5,00,000
Loans (from Bank or Others) ₹5,00,000
Profit & Loss Account ( Income Statement)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals

Sales

Cash Sales ₹ 5,00,000 ₹ 7,50,000 ₹ 10,00,000 ₹ 14,00,000 ₹ 19,00,000 ₹ 25,00,000 ₹ 32,00,000 ₹ 40,00,000 ₹ 47,00,000 ₹ 55,00,000 ₹ 62,50,000 ₹ 70,00,000 ₹ 3,87,00,000

No. of Units Sold 50 75 100 140 190 250 320 400 470 550 625 700 3870

Price Per Unit ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000

Other Cash Receipts

Total Sales ₹ 5,00,000 ₹ 7,50,000 ₹ 10,00,000 ₹ 14,00,000 ₹ 19,00,000 ₹ 25,00,000 ₹ 32,00,000 ₹ 40,00,000 ₹ 47,00,000 ₹ 55,00,000 ₹ 62,50,000 ₹ 70,00,000 ₹ 3,87,00,000

COGS

Cost of Services ₹ 3,50,000 ₹ 5,25,000 ₹ 7,00,000 ₹ 9,80,000 ₹ 13,30,000 ₹ 17,50,000 ₹ 22,40,000 ₹ 28,00,000 ₹ 32,90,000 ₹ 38,50,000 ₹ 43,75,000 ₹ 49,00,000 ₹ 2,70,90,000

Cost Per Unit ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000

Gross profit ₹ 1,50,000 ₹ 2,25,000 ₹ 3,00,000 ₹ 4,20,000 ₹ 5,70,000 ₹ 7,50,000 ₹ 9,60,000 ₹ 12,00,000 ₹ 14,10,000 ₹ 16,50,000 ₹ 18,75,000 ₹ 21,00,000 ₹ 1,16,10,000

Fixed Expenses

Salaries ₹ 60,000 ₹ 60,000 ₹ 60,000 ₹ 60,000 ₹ 85,000 ₹ 85,000 ₹ 1,05,000 ₹ 1,05,000 ₹ 1,35,000 ₹ 1,35,000 ₹ 1,50,000 ₹ 1,50,000 ₹ 11,90,000

Marketing and Promotion ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 5,04,000

Digital Marketing & Cust Services ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 9,60,000

Utilities (Electricity etc.) ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 1,80,000

Office Supplies & Misc ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 1,20,000

Rent ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 4,20,000

Total Expenses ₹ 2,42,000 ₹ 2,42,000 ₹ 2,42,000 ₹ 2,42,000 ₹ 2,67,000 ₹ 2,67,000 ₹ 2,87,000 ₹ 2,87,000 ₹ 3,17,000 ₹ 3,17,000 ₹ 3,32,000 ₹ 3,32,000 ₹ 33,74,000

Result

Net Profit/Loss ₹ -92,000 ₹ -17,000 ₹ 58,000 ₹ 1,78,000 ₹ 3,03,000 ₹ 4,83,000 ₹ 6,73,000 ₹ 9,13,000 ₹ 10,93,000 ₹ 13,33,000 ₹ 15,43,000 ₹ 17,68,000 ₹ 82,36,000

Gross Profit Margin 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%

Net Profit Margin -18% -2% 6% 13% 16% 19% 21% 23% 23% 24% 25% 25% 21%
Financial Plan Template
Year 1 Year 2 Year 3 Year 4 Year 5
Number of sales 3870 4650 5580 6700 8000
Value of each sale (Contribution) ₹ 3,000 ₹ 3,000 ₹ 4,000 ₹ 4,000 ₹ 5,000
Average Price per unit ₹ 10,000 ₹ 10,000 ₹ 12,000 ₹ 12,000 ₹ 13,000
Average Cost per unit ₹ 7,000 ₹ 7,000 ₹ 8,000 ₹ 8,000 ₹ 8,000
Total revenue ₹ 38,700,000 ₹ 46,500,000 ₹ 66,960,000 ₹ 80,400,000 ₹ 103,996,800
Gross Profit ₹ 11,610,000 ₹ 13,950,000 ₹ 22,318,326 ₹ 26,797,990 ₹ 40,000,000

Capital costs
Land and building N.A. N.A. N.A. N.A. N.A.

Equipment ₹ 250,000 ₹ 1,000,000 ₹ 1,800,000

Product development costs ₹ 95,000 ₹ 500,000 ₹ 700,000 ₹ 1,000,000

Others ₹ 335,000
Total ₹ 680,000 ₹ 1,500,000 ₹ 700,000 ₹ 1,800,000 ₹ 1,000,000

Expenses (Annual)
Salaries ₹ 1,190,000 ₹ 1,309,000 ₹ 1,439,900 ₹ 1,583,890 ₹ 1,742,279
Marketing and Promotion ₹ 504,000 ₹ 554,400 ₹ 609,840 ₹ 670,824 ₹ 737,906
Digital Marketing & Customer Services ₹ 960,000 ₹ 1,056,000 ₹ 1,161,600 ₹ 1,277,760 ₹ 1,405,536
Utilities (electricity etc.) ₹ 180,000 ₹ 198,000 ₹ 217,800 ₹ 239,580 ₹ 263,538
Office Supplies ₹ 120,000 ₹ 132,000 ₹ 145,200 ₹ 159,720 ₹ 175,692
Rent ₹ 420,000 ₹ 462,000 ₹ 508,200 ₹ 559,020 ₹ 614,922
Total ₹ 3,374,000 ₹ 3,711,400 ₹ 4,082,540 ₹ 4,490,794 ₹ 4,939,873
Action Plan for Next One Year

➔ Launch marketing campaigns targeting various customer

segments to increase app awareness.
➔ Collaborate with hospitals, clinics, and insurance companies to
onboard them onto our platform.
➔ Enhance app features based on user feedback and market
demands.
➔ Expand service coverage to reach a wider audience.
➔ Implement customer retention strategies to ensure long-term
engagement.
Sales and Distribution Model

Patients

App/ Website
(SWAS)

Hospitals
Positioning Statement: Our healthcare company provides a comprehensive solution to the lack of
communication and inefficient time slot allocation in hospitals. Our umbrella app serves as a one-stop-
shop for all healthcare needs, offering connectivity, machine learning-based slot allocation, and
seamless integration with med-commerce and pathology services, thus enhancing the overall
healthcare experience for patients and hospitals alike.

Sales & Distribution Model

Sales Channels: Direct sales through the website and mobile app.
Distribution Channels: Hospitals, clinics, insurance companies, and pathology
laboratories serve as distribution channels for our services, ensuring widespread
availability and accessibility.
Thankyou!