Group Project

Guidelines
Marketing Plan

Take Feedback
Identify Market Customer Company Competition
and Revise the
Opportunities
Strategy

Set Strategy Segmentation Targeting Positioning

Product Place
Formulate
Marketing
Program
Price Promotion
 1. Understanding your consumers and
competition: research insights & pain points
Submissions 2. Define your target segment. What value you
Guidelines are you providing to your target segment?
3. Prototype addressing the pain points of the
target segment?
4. What will be the positioning of your brand?
Prepare a positioning statement.
 Marketing Mix plan (4 Ps)

5. Final prototype: Product features and actual

packaging; product strategy
Submissions
6. Pricing strategy
Guidelines
7. Channel strategy
8. Promotional mix strategy. A sample
promotion (It can be ad, pamphlet, online
poster, website etc. depending on the
promotion mix that you are choosing)
Submission Deadline through CRs: Fri
(11.59 p.m.), a day before the last session
What to be submitted:
▪ Report containing details of 8 mentioned points
(Word file or Detailed PPTs)
▪ Prototype with packaging, one promotion sample, and
a Positioning statement