INFLUENCERS OF

SOCIAL MEDIA
INVESTIGARORY PROJECT

SUBMITTED BY -
MANVI XII-B, ANSHUL XII-B,
SAHIR SHARMA XII-B,
DHAIRYA XII-B, JIYANSH SETIA XII-B
INTRODUCTION
■ Social media influencers are digital creators with expertise in a specific
niche. Influencer marketing is a growing industry that offers tech-savvy
creators a variety of job perks.
■ Social media influencers get to share content they're passionate about,
build and engage with an audience of their followers, and collaborate
with their favourite brands. Influencers have the added benefit of being
able to work from anywhere.
■ In this article, we’ll explore what a social media influencer is, the skills
you’ll need, the advantages and disadvantages, and other details to help
you decide if it’s a path you want to pursue.
THE CONCEPT OF BEING A
SOCIAL MEDIA INFLUENCR
■ Social media influencers establish themselves as experts in a particular field and
share their knowledge with a curated audience on one or more social channels.
■ Influencers create and share content regularly to establish their expertise and work
to build a relationship with their followers. By regularly engaging with their
audience and offering insightful content, creators can often "influence" their
followers to try a particular product.
■ Brands partner with influencers for product or service promotion, allowing them
to effectively reach their target audience or build brand awareness among people
unfamiliar with what they offer. Since followers trust an influencer, they see these
product endorsements as a recommendation from a friend rather than a sales
pitch.
■ Collaboration can result in compensation or free products as the influencer tries to
influence the audience to make a purchase.
GROWTH IN THE IFLUENCER
MARKET OVER THE YEARS
HOW CAN ONE BECOME A
SOCIAL MEDIA INFLUENCER?
■ As a social media influencer, you will grow an audience through regular posts on a
specific topic. Content creation, brainstorming ideas, editing, and publishing can keep
your schedule busy. Daily tasks as an influencer might include:
■ Content creation
■ Gaining publicity on social channels
■ Scheduling content
■ Brainstorming content ideas
■ Collecting and analysing feedback
■ Engaging with followers to build a sense of community
■ Attending events
CATEGORY OF INFLUENCERS

■ Types of social media influencers

■ Social media influencers typically fall into tiers based on their audience size.
Common tiers include the following five categories:
■ Mega influencers: One million+ followers
■ Macro influencers: 500,000 to one million
■ Mid-tier influencers: 50,000 to 500,000 followers
■ Micro-influencers: 10,000 to 50,000 followers
■ Nano influencers: Zero to 10,000 followers
LIFE OF THE INFLUENCERS
■ Research shows strong growth in the influencer marketing industry. An
industry survey shows 83 percent of marketers consider influencer
marketing effective, with expected growth to reach an estimated market
size of $21.1 billion in 2023 [2].
■ Social media influencers typically begin this career on a part-time basis
until they have a strong following. Once they can earn a steady income
through brand collaborations, affiliate marketing, ad share revenue, or
selling a subscription to their channel, it can become a full-time job.
■ Popular influencers can write books, land interviews on talk shows, or
sell their own merchandise or product line.
■ Social media influencers make an average of $46,358 a year [3],
according to June 2023 data from Glassdoor.
PROS AND CONS OF BEING A SOCIAL
MEDIA INFLUENCERS
■ Social media influencers get to work with their favorite brands and endorse products they love. Compensation, free gifts, and
invitations to events are part of an influencer's appeal, but they also get to set their own schedules, declare their own pricing,
and control the content they create. Cons exist, too. For example, influencers often experience inconsistencies in available
work and can become frustrated by the amount of time needed to build an audience from scratch
■ Pros of being an influencer -
■ Remote work : As an influencer, you can work anywhere, be it your home, local library, or even on a plane. You choose your
hours, which means you decide when to create content and how to schedule other tasks like pitching brands, brainstorming
ideas, or networking with other influencers.
■ PR packages : Influencers can set their rates, usually using one of several different types of pricing. You may charge per
piece of content, package, or bundle. A PR package includes a bundle of content, which usually contains posts for different
channels and can be effective in helping boost your income and increase your exposure on multiple social platforms.
■ Control over content : Influencers create content that they're passionate about. You have control over the content shared with
your audience of like-minded people. In doing so, you create a community. Even if you have brand deals and work closely
with that brand, you will often have a good deal of creative control. While brands provide direction and collaborate with an
influencer, influencers create authentic content that resonates with their audience when they lean on their expertise and
knowledge of their audience to socially endorse a brand or product.
■ Cons of being an influencer -
■ Inconsistent work : Creating a steady income stream as an influencer is a challenge. Influencers work hard to pitch brands
and find brand deals that offer compensation. Paid projects can be inconsistent, which means income can be sporadic.
■ Building a community takes time and effort : To earn money as an influencer, you need an audience. To build an audience,
you need patience. It takes time to identify your niche, create content, and grow an audience big enough to attract brand
partnerships.
WHAT IS THE DIFFERENCE BETWEEN A
SOCIAL MEDIA INFLUENCER AND A
SOCIAL MEDIA MARKETER?
■ With social media marketing, brands post directly
to their social channels. This allows them to
control content and engage with customers. With
influencer marketing, the influencer posts content
and interacts with customers on behalf of a brand.
An influencer serves as an intermediary between a
brand and customers.
FUTURE:BRIGHT OR A
WASTE OF TIME?
■ The future of social media influencers is likely to continue evolving as technology,
platforms, and audience preferences change. Influencers may need to adapt to new
platforms, regulations, and trends to maintain their relevance. Additionally, there may
be a growing emphasis on authenticity, transparency, and meaningful content as
audiences become more discerning. As the industry matures, influencers may also face
increased scrutiny and accountability for their actions and the content they promote.
Overall, the future of social media influencers is likely to be dynamic and influenced by
various factors such as technology, audience behaiour, and societal trends.
LET’S CONCLUDE
Being an influencer, it’s a tough job. It has its own positive as well as
negative impacts over the people as well as the influencer itself. If any
controversy rises up the, the influencer losses its collaboration with the
brand as the band cannot let it’s image look bad. so the influencers have to
maintain their reputation in front of their audience.

Influencers their audience experiences the highs and lows, making it

essential to approach their contact with a critical and empathetic mindset.