CHAPTER VII:

WRITING EFFECTIVELY
PRESENTED BY
GROUP 1
TABLE OF 1 What business is all about

CONTENTS 2 Know your purpose

3 Know your audience in mind

4 Use appropriate tone

5 Present information carefully

6 Characteristics of Business Letters

WHAT IS BUSINESS ALL
ABOUT
Briefly elaborate on what you
want to discuss.

Add the background of the

proposed project here.

Back to Agenda
KNOW YOUR PURPOSE
Briefly elaborate on what you
want to discuss.

Add the background of the

proposed project here.

Back to Agenda
KNOW YOUR AUDIENCE
Knowing your audience means understanding what they want to know, what they
are interested in, whether they agree with or oppose your central arguments, and
whether they are likely to find your subject matter useful. You also need to keep
in mind the diversity of the audience—some of them might want knowledge
while others want to be entertained.

Back to Agenda
USE APPROPRIATE TONE
Tone in writing refers to the writer's attitude toward the reader and the subject of the
message. The overall tone of a written message affects the reader just as one's tone of
voice affects the listener in everyday exchanges

Business writers should consider the tone of their message, whether they are writing a
memo, letter, report, or any type of business document. Tone is present in all
communication activities. Ultimately, the tone of a message is a reflection of the writer
and it does affect how the reader will perceive the message.

Back to Agenda
PRESENT INFORMATION
CAREFULLY
1. Understand your audience.
2. Executive summary.
3. Introduction
4. Well organized section
5 . Logical flow
6. Clarity in language
7. Visuals for readability
8. Data support and analysis
9. Bullet points and headings
10. Conclusion
11. Professional tone
12. Proofreading
13. Feedback and revisions.

Back to Agenda
CHARACTERISTICS OF BUSINESS
LETTER

1. Formal tone 6. Politeness

2. Structure 7. Correct Formating
3. Conciseness 8. Addressing the Recipient
4. Clarity 9. Enclusures Attachments
5. Professional Appearance 10. Closing

Back to Agenda
LETTER
OF
INQUIRY
An inquiry letter is when someone asks for
information, usually about products or
services. They ask questions in a clear and
direct way, sometimes listing them if there
are many. They usually end the letter by
saying when they need the information and
Back to Agenda
thanking the recipient for their help.
 LETTER
MAKING
RESERVATIO
A reservation letter is a letter you write to book a
room or place to stay, like in a hotel. It often ends by
asking the reader to take action, like confirming the

N
reservation.

Back to Agenda
LETTER
OF
RESIGNAT
ION
Briefly elaborate on what you
want to discuss.

Back to Agenda
Add the background of the
LETTER
OF
ACCEPTA
NCE
Briefly elaborate on what you
want to discuss.

Back to Agenda
Add the background of the
LETTER
OF
REFUSAL
A refusal letter, also known as a rejection
letter, is a type of letter sent by a person or
an organization to inform another party that
their proposal, application, request or any
other kind of offer has been declined. This
could be in various contexts such as job
applications, business proposals, loan
Back to Agenda
applications, and more.
LETTER
OF
COLLECTI
ON
Collection letter
1. Reminders or notices

Back to Agenda
2. Inquiries
LETTER
OF
COMPLAI
NT
Briefly elaborate on what you
want to discuss.

Back to Agenda
Add the background of the
THANK YOU
FOR
LISTENING!