OXIGEN

MOBILE PAYMENT PLATFORM

Presented By:
Manshul Ahuja (16PT1-17)
Kapil Grover (16PT1-15)
Rittvik Mudgal (16PT1-23)
Rupesh Pahwa (16PT1-24)
Anuj Verma (16PT1-09)
Agenda:
• Dimensions of Mobile Commerce Evolution
• Business Overview
• Oxigen Services
• Why Oxigen?
• Oxigen Value Added Services
• Oxigen Value Added
• New Business Opportunities
Dimensions of Mobile Commerce Evolution
 BUSINESS OVERVIEW
• Started in 2005 by Pramod Saxena
• B2B, IT enabled transaction and payment processing platform
• Investments from Microsoft Corporation, US & Blue Label Telecom South Africa
• Electronic delivery of prepaid and transaction/ payment management services
• Seamlessly networked environment through a rapidly expanding retail network of
– 35,000 PoS enabled outlets pan India
– Total 135,000 Oxigen touch points
– 1.426 billion transaction value a month
OXIGEN SERVICES
• Money Transfer to other Oxigen wallet / bank account.
• Recharge services for mobile operators, data cards, DTH
services
• Bill payments for personal utilities
• Integration with payment gateways of e-commerce
portals for easy online payments than COD
Why Oxigen ?
• To increase penetration of bank accounts
• Inadequate rural bank branches
• Stringent KYC requirements

• In order to deal with this

• Mobile Payment platform
• Strong collation with Aadhaar Card for KYC process
OXIGEN VALUE ADDED SERVICES
• OxiRail – http://www.Oxirail.com/
OxiCash presents Rail, a B2B solution for Oxigen Retailers. Now book tickets for your customers. Find out train schedules
& PNR status, book, cancel and pay for railway tickets simply by the click of a button. All you need to do is sign up on
http://www.oxirail.com as a Franchisee and fill in your details to enjoy a service like never before. So, visit website the
now. This service is powered by IRCTC.
• OxiTravel – http://www.OxiTravel.in/
Now book your Air, Bus, Rail tickets, refund them, change your itinerary, choose your price plans… all at the click of a
button. Travel, a one-stop travel website for all your travel needs ensures that you can access a wide range of Airlines,
Holiday Packages, Hotel Bookings, Bus Tickets, Rail Tickets, Cab Services that make your travels economical, yet exciting!
• BillPay – http://www.oxibillpay.in/
Billpay, a bill payment service from OxiCash, allows you to make payments Prepaid Mobile Recharges,
TV Recharge, Bill Payments (Utility Bills and Electricity Bills), Travel, Mobile Videos, Music, Games, Calling Cards,
Magazine Subscriptions, Donations to Charity Organizations and many more.
• SMS Packs – https://oxicash.in/sms/AboutSMSPack.aspx
SMS Packs, brings a monumental wave of text messages for its users. This bulk SMS platform enables the user to send
out information by using interfaces like Web Interface, HTTP, SMPP and SMTP. Also a Mobile Termination (MT) that
allows a single message to reach multiple mobile phones anywhere in the country.
• Prepaid Conference Calling – https://oxicash.in/concall/doctalk.aspx
Enjoy the world’s first prepaid conference calling system. Get your own host and guest codes and make the guests call in
to the same number. Everyone pitches in with their own talktime.
• Phone Back Up – https://oxicash.in/pbu/AboutOxibackup.aspx
OxiCash also brings an interesting service by which you can backup your entire phonebook and send bulk SMS greetings
to these numbers at nominal rates. You can also backup your photographs, games, videos and other data from your
phone.
• Mobile Fun
In Mobile Fun any mobile user can access Content and Applications, Any Time, Anywhere. Mobile Fun transforms your
mobile phone into a virtual entertainment station by offering various types of Videos, Animations, Games, Ringtones
and Wallpapers.
Value Added
• Enhancing Distribution Capability:
• Retail Connectivity: allowed users to find a convenient touch-
point for their transactions within locality at any point of time.
130000 touch-points in 5000+ trade locations
• Convenience to low income people: send / receive money from
outlets close to their homes. Less / no travel for the same.
• PoS Terminal: specially for rural areas, Less space, low cost of
operations, operated on GPRS as internet not good in rural
areas. Can be installed for $100 and $40 for biometric tool
• Handset with SMS
• High profit to retailers and business is happening where retails
are.
Value Added
• Aggregation Capabilities:
• Addition of new billers
• More prepaid service recharging
• Providing offers on recharge / bill payment facilities
• Low transaction cost
• Handshake with banks: SBI, HDFC, ICICI, and others major banks.
• Mobile payment providers: Tata mRupee, Airtel Money, Vodafone
mPesa.
• Result : low Time-to-market, less hassle with service delivery, reduced initial
onboarding expenses for merchants
Value Added
• Sharing Distribution Network with Competitors:
• Easy money addition to mobile wallets : Tata mRupee, Airtel Money, Vodafone mPesa.
New Business Opportunities
New Business Opportunity