13 Sep 2023 GABBAR

KA
FAVOURIT
E

Group 11 Section E
Present By Roll. No.
1 Aayush Raut 2023401
2 Garvita Singhal 2023416

TAGZ 3 Jasraj Toriya

4 Shubhanshu Jain
2023421
2023482
EXECUTIVE
SUMMARY
o TagZ Foods is a GenZ snack brand that
manufactures popped chip snacks and other
food products which include potato chips,
wafers, and popcorn

o TagZ snacks are made with a proprietary

popping technology that results in a lighter,
crispier snack with a lower fat content than
traditional fried chips.
Direct and Indirect competitors -
The company can position itself as a healthier snack option and expand its
Direct competitors Indirect competitors product line to include popcorn and pretzels.

Differential advantages:-
Lay's Candy companies Unique flavors
Sustainable packaging
Strong social media presence
Pringles Cookie companies Locally sourced ingredients

Differential disadvantages:-
Ruffles Cracker companies Limited product range
Higher prices
New entrant
Cheetos Fruit companies
To overcome its differential disadvantages, TagZ
Doritos Trail mix companies
can adopt some specific strategies such as:-

Lower its prices

Increase its brand awareness
SunChips Nuts companies
TARGET
MARKET
 MARKETING GOAL
Short-term goal
•Increase brand awareness among health-conscious consumers
• In the upcoming months, We plans to introduce
6 additional variants
• Attend trade shows and events to reach a wider audience
• Complimentary offer with known product

Long-term goals
•Become a leading brand snack food industry
•Plans to expand its offline presence
•Develop new product lines
 Redefining Marketing Mix
Product
Inovative Popping Technology first in India
Add more exciting flavors for the young generation
Regional & international flavours
expanding in different product categories

Pricing
Launch Rs. 30,50,100 SKU for retail store
Launch 20, 40 gm small packet
& Rs. 500, 1000 combo packs for online Platforms
Place
Offline and online presence
It is available on almost all online retailers
Available in Tier 1 & Tier 2 Cities

Promotion
Making Shikhar Dhawan and Rajasthan Royals the face of the product
Promoting it as a healthy non oily snack for health conscious people
 Tagz
• New Flavours
Regional Flavours
• Small packets
for tier 2 and Market Penet- Product Devel-
tier 3 ration opment Strategy
Strategy

Market Develop- Diversification

ment Strategy strategy

Expanding distribution Entering into global market

channel in different re- with international flavours
gion of the country New product categories

Series1
Thank you