A N A LY S E T H E D I G I TA L M E D I A

TECHNIQUE OF THE BRAND :

Z O M ATO
GROUP MEMBERS:
Roll No. Name
2 Kanav Agarwal
31 Richa Kambli
33 Manish Khopkar
36 Kushal Mahale
203 Mayur Minat
221 Mayuri Sarpe
About
Zomato
Zomato is an online food delivery service that allows users to search for nearby restaurants, order
food, and get it delivered to their doorstep. Zomato is an Indian multinational restaurant aggregator
and food delivery company. It was founded by Deepinder Goyal and Pankaj Chaddah in 2008.
Zomato provides information, menus and user-reviews of restaurants as well as food delivery
options from partner restaurants in more than 1,000 Indian cities and towns, as of 2022–23.
 Zomato has over 1.4 Million listed restaurants, and
each has its own pages, which are maintained
regularly. This shoots the total number of pages on
Zomato to over several million, which has its own
advantages for the SEO of the website. We all know
that the more pages on a website, the more the
authority of the website, and the higher the
possibilities of gaining crucial ranks on the search
engines.

Strategies
 Social
Zomato's target audience is usually between 18-35
years old, and therefore it is imperative for the brand

Media
to work hard in its social media marketing; and
Zomato puts in the extra effort on creating unique
social media ads and other engaging posts to stay
connected.
As most of our social media platforms remain full of
memes, if not with anything else, Zomato has wielded
the meme marketing strategy successfully to its
benefit.
It posts funny content that amuses the audience and
drives them to order food at the same time.
 • By 2011, Zomato had successfully established a monopoly in Delhi, NCR, and had

Zomato’s
moved to other Indian cities like Pune, Bangalore, Chennai, Hyderabad, and
Ahmedabad.
• Zomato also kept up with the smartphone boom and timely launched its mobile

Growth application. This greatly contributed to its growth.

• By 2012, Zomato had begun its overseas operations, full-fledged in countries like
the UAE, Sri Lanka, Qatar, the United Kingdom, the Philippines, and South Africa.
• In 2013, it added Turkey, Brazil, and New Zealand to its ever-growing list of
expansions.
• In 2017, Zomato claimed that it was operating profitably in all 24 countries, along
with rolling out a zero-commission model. The company claimed that its revenue
grew by 81% in this particular year.
• In the same year, the online ordering services of the company crossed the mega
milestone of 3 million orders per month. Zomato proudly boasts of serving 1.5+
million orders in a day.
• Zomato delivered its 1 billion order in July
2021.
• Zomato had 226,000 average monthly
active food delivery restaurant partners.
• Zomato had 352,000 average monthly
delivery partners.
• It had 647 million orders and 58 million
customers in fiscal year FY23.
• It served more than 800 cities in the same
year.
Achievements
Zomato has won a range of prestigious awards throughout the years. The
food tech giant even bagged the top honors at the seventh edition of The
Economic Times Startup Awards, including the Startup of the Year award
in 2021.

From user reviews and ratings to personalized recommendations, the

Zomato experience transformed dining decisions into a journey of
discovery.
 Competitors
Though Zomato is very predominantly present in the
industry, it does face a lot of direct and indirect
competition. Zomato faces direct competition from
Swiggy, and competition from other players, including:
• Blinkit
• BigBasket
• Dunzo
• Zepto
• Pizza Hut
• Uber Eats
• Domino’s
Future Plans
Zomato's target audience is usually between 18-35 years old, and therefore it is imperative for the brand
to work hard in its social media marketing; and Zomato puts in the extra effort on creating unique social
media ads and other engaging posts to stay connected. As most of our social media platforms remain full
of memes, if not with anything else, Zomato has wielded the meme marketing strategy successfully to its
benefit. It posts funny content that amuses the audience and drives them to order food at the same time.
THANK YOU