Professional Documents
Culture Documents
Final Assignment - Done
Final Assignment - Done
Supervised by
Dr.Haitham Essam
Agenda
. Company Overview
Opportunity: The boycott has Threats: Sina Cola could improve their
quality and become a legitimate
provided Spiro with a golden competitor, BIG could do the same and
opportunity to dominate the increase their availability, the people
market, as there is no could go back to buying Pepsi and Coke
competition at this point and which means that sales will receive a
significant drop, but hopefully the brand
the general public is extremely will still hold a bigger place in the market
enthusiastic and encouraging than before.
towards this brand.
Main departments within the organization
The below departments within the organization that have a vital and crucial
impact on increasing the customer base and expanding the market share:
IT: Creating a system for online ordering, since consumers can’t find bottles in
stock at regular stores.
The online ordering system should give consumers the opportunity to track their
orders, paying online, receiving email and SMS confirmation after placing each
order, and writing reviews as well.
HR: Hiring more workforce to work on extra shifts to fulfill increasing orders,
identifying weak points in the production process and providing fast training
programs by experts to improve operations ASAP.
Operation: The company is currently thriving but they cannot risk spending too
much money on renting new factories until they maintain the current sales
numbers and increase the profit rate.
The best solution is to hire more skilled workers, invest in more machines and
have active shifts 24/7.
External factors that influence demand and positively contribute
to expanding Spiro Spathis' customer base
1. Political: During the brutal attacks on Gaza, citizens started boycotting American and European products and
decided supporting Egyptian products, which benefited “Spiro Spathis”, the company announced their support for
Gaza on their social media accounts and through street banners, to increase support from the public as not just an
Egyptian brand, but as a brand that supports Gaza as well.
2. Economic: Prices must not exceed the price of the competitive American brands, keeping in mind that the
current economic situation in Egypt is not stable and buying a soda on a daily basis is now a luxury not many
people can afford.
3. Social: Nearly identical to the political situation, people are now supporting the brand after boycotting American
and European brands, the company hired ushers to go to cinemas, malls and events to giveaway bottles to
consumers who have never really heard about the brand and to give them an opportunity to find out what it tastes
like.
4. Technology: Enhance the social media marketing efforts on platforms like Facebook and Instagram by
intensifying promotional campaigns. Furthermore, distribute complimentary samples of soda water to influential
figures such as celebrities and bloggers, encouraging them to share their feedback and opinions, thereby
motivating potential customers to make purchases.
5. Demographic: Provide HR training programs for the unskilled labor after having a meeting with department
heads and pin-pointing exactly the faults and errors of the workers that need to be fixed ASAP.
External factors that influence demand and positively contribute
to expanding Spiro Spathis' customer base
Conclusion:
The Company should focus all its strength to dominate the marketing by hiring extra
workers and more machines, provide a tool for online ordering, plan for newer flavors to
be available soon, concentrate marketing plans on the fact that this is an Egyptian brand
with heritage and play with the nostalgia factor, campaign with social causes like children
hospitals for example.
Fun Fact:
The unique logo that many people mistake for a fly is actually a bee, which was
inspired by Spiro Spathis’ work in a beehive
Talent Acquisition
EMPLOYER 3-RECRUITMENT
VALUE BRANDING
PROPOSITION
4- EVP
5-COMPETENCY COMMUNICATION
FRAMEWORKS STRATEGY
Talent Acquisition
- By getting feedback from employees every month through surveys, They can see how
employees feel about the company culture, values, and growth opportunities.
- They can chat with employees in focus groups to learn more about how they see the
company as an employer.
- Reading through Glassdoor reviews can give them an idea of what people outside the
company think of their employer brand.
- Analyzing employee turnover rates and the number of qualified applicants for open
positions to assess the attractiveness of the employer brand.
Talent Acquisition
- Showcasing Spiro Spathis' special company culture, values, and employee perks in their
recruitment materials and messages.
- Sharing stories from current employees who love working here and can vouch for the
great work environment and chances for growth.
- Creating specific employer branding campaigns that focus on their local roots,
sustainable practices and community involvement to make them different from bigger
competitors
Talent Acquisition
- Keeping track of how many people are applying for jobs with them to see how interested
they are in working here.
- Watching how many offers we make that are accepted so they can see if their
compensation and benefits packages are appealing to potential hires.
- Checking on how many employees stick around and doing exit interviews to find out what
might be affecting their decision to stay or go.
2- To examine its recruitment process, let's look at the methods used for sourcing,
screening, and selecting candidates, as well as analyze any strengths or weaknesses that
may be identified.
B. The Employee Recruitment and Selection Process:
Direct compensation
Salary:
Indirect compensation
TRANSPORTATION allowances:
• Transportation allowance refers to a monetary benefit provided to cover the costs
incurred by an employee for commuting or traveling to and from work or for business-
related travel. The purpose of this allowance is to help employees cover their
transportation expenses, such as fuel, public transportation fares, or vehicle
maintenance costs. The amount of allowance varies from job to job depend on status
of job.
Employee recognition programs:
• Child is unmarried and does not have other medical coverage available through his/her own
employment
• Child lives with you for at least half of the year
Physically or mentally disabled child who is age 26 or older
• Child is disabled on or before his/her 26th birthday
• Child is dependent on you for financial support
• The claims administrator determines that your child is disabled
When is a salary increase letter created?
Let’s take a look at the various situations where the Spiro Spathis company decides to
make a salary increase:
Annual performance reviews:
Merit-based increases:
Employers may reward employees with a salary increase for exceptional work
performance, achievements, or contributions that go above and beyond their
normal job duties. This does not necessarily need to align with a performance
review.
When is a salary increase letter created?
Promotions:
When an employee is promoted to a higher position, a salary increase letter is
given to reflect the new responsibilities and the higher level of compensation
associated with the new role. It is a measurable way to ensure the employer and
the employee agree on the new job scope, aligned with the new compensation
and benefits.
Job changes:
A salary increase letter formalizes the change if an employee transitions to a
different role within the company that warrants a higher salary.
Cost of living adjustments:
To accommodate inflation or changes in the cost of living, employers might
provide salary increases to ensure that employees’ earnings are sufficient to meet
their needs.
Market adjustments:
Companies may adjust salaries to align with the current market rates for specific
roles to remain competitive and retain talent.
Spiro Spathis, like many other companies, typically conducts a comprehensive analysis of total
compensation to assess its competitiveness in attracting and retaining employees. Here are some
general steps that companies often follow in this process:
1. Market Research: Spiro Spathis would gather data on industry compensation benchmarks and
trends. This involves collecting information from various sources such as salary surveys, industry
reports, and consulting firms specializing in compensation analysis. The data would encompass
relevant job roles and geographical locations.
2.
2. Job
Job Evaluation:
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3. Compensation Surveys: Spiro Spathis may participate in or purchase compensation surveys
specific to its industry. These surveys provide detailed information on how other companies in the
same industry structure their compensation packages, including base pay, bonuses, incentives, and
benefits.
- Investigation of Job Evaluation Methodology and Job Grading System:
* Conclusion
Job evaluation is vital for fair and equitable compensation in organizations. By
effectively applying job evaluation methods and overcoming common challenges, HR
managers can create a transparent, market-aligned compensation structure.
This approach not only ensures internal equity and competitiveness but also fosters an
environment where employees feel valued, contributing significantly to the
organization's success.
- Areas of Improvement in Total Rewards Processes:.
- Conduct regular surveys and focus groups to gather feedback from employees on their
satisfaction with the Total Rewards structure and identify areas for improvement.
- Explore opportunities to personalize Total Rewards offerings to better meet the diverse needs
and preferences of employees at different career stages and levels.
- Recognize that employees have diverse needs and preferences. Provide flexibility in the total
rewards programs to accommodate different employee demographics, life stages, and personal
circumstances. For example, consider offering flexible work arrangements, personalized benefits
options, or rewards programs that cater to specific employee segments.
- Enhance communication channels and transparency around total rewards programs. Ensure that
employees have a clear understanding of the value and components of their total rewards
package. Regularly communicate updates, changes, and the rationale behind decisions related to
compensation and benefits. This fosters trust, engagement, and a sense of fairness among
employees.
By focusing on these areas of improvement, Spiro Spathis can enhance their total rewards
processes, increase employee satisfaction, and ultimately drive better business outcomes.
- Recommendations to Enhance Total Rewards Strategies:
- Develop a Total Rewards philosophy that clearly defines the value proposition offered to
employees and aligns with the company's employer brand and strategic objectives.
- Introduce Flexible work arrangements: They allow employees to have more control over when
and where they work. These arrangements can help employees balance work and personal
responsibilities, leading to increased job satisfaction and well-being.
- Providing the employees with a medical card to be used directly without any upfront payment for
medical expenses.
- Invest in technology solutions, such as Total Rewards platforms or digital communication tools, to
enhance the accessibility and visibility of compensation and benefits information for employees.
- Conduct regular benchmarking studies and market analysis to stay abreast of industry trends
and ensure Spiro Spathis' Total Rewards offerings remain competitive and attractive to top talent.
- Introduce Employee volunteer programs: They encourage and support employees to engage in
community service and charitable activities. These programs may offer paid volunteer time off,
organize volunteer events, or provide opportunities for employees to support causes they care
about. Engaging in volunteer work can strengthen employee morale, team cohesion, and social
responsibility.
Thank you