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Strategic Management - Course Intro
Strategic Management - Course Intro
Dr. T. P. Singh
PROFESSIONAL EXPERIENCE:
• Associate Professor, GD Goenka World Institute, Lancaster University (UK), India
• Associate Professor, Oceana International Business School, Coventry University (UK), Mauritius
• Assistant Professor and Head of Department, School of Business Management, IFTM University, Moradabad, India
STUDENT INTRODUCTION
Strategic Management and Entrepreneurship for Built Environment
COURSE OUTLINE
Strategic Management and Entrepreneurship for Built Environment
Course Objectives:
• It will also help the students in developing mind-set, attitude and required
skills that are necessary hallmark of a successful entrepreneur.
Strategic Management and Entrepreneurship for Built Environment
Subject-Specific Skills
On successful completion of this module you will be able to:
• Select and apply appropriate tools, models and theories to real business
organizations and their strategic management.
• Students will be able to examine the opportunities with respect to a
business via a zoom lens on the criteria used by successful entrepreneurs,
ventures capital investors in evaluating potential ventures.
• They would be able to outline various methods for generating ideas
Strategic Management and Entrepreneurship for Built Environment
Lecture-Tutorial Structure:
Text Reading:
• Charles W. L. HILL/ Gareth R. Jones: Strategic Management, 9th Edition, An Integrated Approach,
CENGAGE Learning
• Arthur A. Thompson, Jr./ Margaret A. Peteraf/ Arun K. Jain: Crafting and Executing Strategy: The Quest
For Competitive Advantage - Concepts and Cases, Mc Graw Hill Education
• Richard L. Lynch, Strategic Management, Prentice Hall; 6th edition Paperback – 2011, ISBN-10:
0273750925, ISBN-13: 978-0273750925
• Timmons, J.A. and Spinelli, New Venture Creation: Entrepreneurship for 21st Century, Tata McGraw-Hill
• Poornima M. Charantimath: Entrepreneurship Development and Small Business Enterprises, Second
Edition , Pearson
• John Bessant and Joe Tidd: Innovation and Entrepreneurship, Second Edition, Wiley
References:
• Gerry Johnson, Richard Whittington, Kevan Scholes, Exploring Strategy (9th Edition), Prentice Hall,
Paperback- October 15, 2011, , ISBN-13: 978-0273735496 ISBN-10: 0273735497
• David H. Holt, Entrepreneurship: New Venture Creation, Prentice-Hall India