Unit 5: Qualitative Research Design and Methodology

Lesson 2
Sampling Procedure for Qualitative
research

Practical Research 1
Senior High School Applied - Academic
What is a
sample?

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 ● Differentiate population from
Learning sample.
Objectives ● Describe the sampling
procedure of a study.
At the end of the ● Differentiate the non-
lesson, you should be
able to do the probability sampling
following:
techniques from one another.

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 What is a sampling procedure?

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How do you select
the best sampling
procedure for your
study?

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 Defining Population and Sample

Population - large collection of individuals where

sample is taken from

Sample - individuals taken from the population

to be study

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 Defining Population and Sample

Figure 2. Population and Sample

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 Population: Senior High School
Example of
Students in Academy of ABC
Population
and Sample
Sample: 11- STEM A

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How can you differentiate sample
from a population?

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 Types of Samples

1. Subjects - least participation, mostly used in

experimental studies

2. Respondents - people who are surveyed

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 Types of Samples

3. Informants - experts guiding a researcher,

providing information

4. Participants - has the most participation,

mostly in observation-based studies

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Did you know?

Knowing the difference between

subjects, respondents,
informants, and research
participants is important in
choosing the sampling procedure
of your study.
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 Sampling Procedure

the method used to select or choose the sample

of the study

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 Probability Sampling Procedure

● Uses chance in choosing or selecting the

sample of the study

● Mostly used in quantitative studies

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 Non-Probability Sampling Procedure

● Does not use chance in choosing or selecting

the sample of the study

● Mostly used in qualitative research

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 Purposive Sampling
● Researcher has pre-selected criteria in
choosing the respondents.

● Mostly used in qualitative research

● A “purpose” for choosing the sample of the

study
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 An investigation on consumer
decision making on the shampoo
Example of brands X, Y and Z.
Purposive
Sampling Respondents should have used or
are regularly using the shampoo
brands stated in the study.

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 Convenience Sampling

Choosing a sample is based on the researcher’s

convenience.

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 Perception of young professionals
Example of on using selected life insurances
Convenience
Sampling
Choose young professionals who
you already know personally.

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 Quota Sampling

● Forms subgroups that contain specific

characteristics that the researcher needs.
● The researcher has the liberty to choose any
of the respondents per subgroup until quota
or desired number of respondents per
subgroup is reached.
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 Perception of stay-at-home moms
one brand imaging
Example of
Quota Group the population into age
Sampling groups (e..g, 21-40 and 41-60).
Then select five from each
subgroup who can be a relative,
friend, or acquaintance.

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Did you know?

Quota sampling is the counterpart

of cluster sampling in probability
sampling method.

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 Snowball Sampling

● Sample is based on recommendations of

respondents.

● Sample grows gradually like a “snowball.”

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 Attitudes of HUMSS students
towards digital storytelling
Example of
Snowball
Sampling Look for one HUMSS student who
writes digital stories then ask for
recommendations on other
possible respondents.
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Tip

Snowball sampling is mostly used

in researches with samples that
are difficult to find.

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 Think of the topic of your
qualitative study.
Practice
What is the appropriate sampling
procedure for your topic?

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 Quick Check

1. Purposive sampling chooses its sample

based on ____________________.
2. A non-probability sampling technique,
____________________ is based on the idea of
using referrals by other respondents to
locate other members of the population.
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 Quick Check

Cassandra wishes to open a pastry shop. She

conducts an interview with her neighbors.

What sampling procedure did Cassandra use?

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 Wrap Up
Sample is a subset or a smaller group
taken from a larger group that is called a
population.

Sampling method is used when choosing

or selecting a sample from a particular
group or population for data collection
and analysis.
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 Wrap Up

The Non-Probability Sampling Method

does not use chance or probability;
rather, it focuses on careful selection
based on specific criteria.

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Wrap Up

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 Bibliography

Barratt, Helen, and Saran Shantikumar. “Methods of Sampling from a

Population.” Health Knowledge. Last modified 2018.
https://www.health knowledge.org.uk/public-health-textbook/research-metho
ds/1a-epidemiology/methods-of-sampling-population.

Blackstone, Amy. Sociological Inquiry Principles: Qualitative and Quantitative

Methods. 2012 Book Archive, 2012.
https://2012books.lardbucket. org/pdfs/sociological-inquiry-principles-qualitati
ve-and-quantitative-methods.pdf.

Creswell, John. Research Design: Qualitative, Quantitative, and Mixed Methods

Approaches. California: SAGE Publications Ltd., 2013.

Enago Academy. “The Importance of Sampling Methods in Research Design.” Last

modified July 19, 2019.
https://www.enago.com/academy/the-importance- of-sampling- methods-in-re
search-design/. 32
 Bibliography

Etikan, Ilker, and Kabiru Bala. “Sampling and Sampling Methods.” Biometrics &
Biostatistics International Journal 5, no. 6 (2017): 215-217.

Kumar, Ranjit. Research Methodology: A Step-by-Step Guide for Beginners. 3rd

ed. Califonia: SAGE Publications, Ltd., 2011.

Morse, Janice M. “Subjects, Respondents, Informants, and Participants?”

Qualitative Health Research 1, no. 4 (1991): 403-406.

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