Principles of

Marketing
 DIRECTION
Compute the Customer Lifetime Value or
CVL of the following situations given on the next
slides. You have to write its GIVEN, REQUIRED,
SOLUTION and CONCLUSION. Each number
caters 20 points, so answer carefully. OPEN
NOTES if you have notes 

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1. Hoshi, Wonwoo and Mingyu visits
Philippines and went to Boracay with an
expense of ₱ 35, 000.00 each. They visit
twice a year with an expected time period
of five years because of the relaxing
place. Compute its CVL.

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2. Mr. Scoups and Mr. Yoon Jeonghan
are bestfriend and live in one house.
Four times a month they went to
supermarket and spends ₱ 22, 500.00
for an expected time of 3 years.
Calculate their CVL.

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3. Kim Hanbin is fond of reading books
where he spends ₱ 855.00. Because of
his fondness, he went to a bookstore
once every 6 months for an expected
time of 7 years and 6 months. Solve
the CVL.

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