Guideline for

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 The business plan consists of the following:
 Business Description
• Overview of the good/service/business you will
be starting
• Development of a mission and rationale
• Identify the form of the organization
 Brief Marketing Plan
• Description of business/product or service
• Identify target market and strategy
• Promotion and pricing strategies
• Name the business
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©McGraw-Hill Education.
 The business plan consists of the following:
 Industry and Market Analysis
• Analysis of the industry
• Identify uncontrollable variables
• Estimate of the proposed size of the market
 Competition Analysis
• Identify the competition
• Why will the business be successful?
• List primary and secondary competitors and the
competitive advantage of each

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©McGraw-Hill Education.
 The business plan consists of the following:
 Marketing Strategy
• Develop target market specifics
• Decisions on the marketing mix variables
 Operational Issues
• How will product be made (service be rendered)?
• Location and facility decisions
 Human Resources Requirement
• Number and description of personnel
 Financial Projections
• Expected Sales and profit
• Breakeven analysis 4
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 SMART Goals & Objectives

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