Founded in 1991 by James Dyson in Malmesbury, England, the company designs and manufactures

household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters,
hair dryers, and lights. As of 2022, Dyson has more than 14,000 employees worldwide.
“Like everyone we get
frustrated by products that
don’t work properly. As design
engineers we do something
about it. We’re all about
invention and improvement.”
Does Dyson have a business portfolio ?
01. Research and Development

02. Intellectual Property and Patents

03. Premium Consumer Appliances

04. Premium
03. Premium Price
Consumer Appliances

05. High end Mass Market