Chapter 3:

Qualitative Research
Design and Methodology
Lesson 1:
Qualitative Research
Design
What is a qualitative
research design?
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Identify the similarities and
differences of qualitative research
designs.

Choose the most appropriate

research design for your study.

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How do you select the
best qualitative
research design for
your study?

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 Qualitative
Research Design
Refers to the general strategy in answering the
research problems of your qualitative study.

5
Types of
Qualitative
Research
Design

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Different Research
Designs Exist for
Both Qualitative
and Quantitative
Researches.

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 A qualitative research design
used to analyze a case.
Case
Study
A case can be the study of an
individual, a group, an event,
or an organization.
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 Topic: A Case Study on the
Example Life of a Bulimic: Career,
of a Case Family, and Life Struggles
Study
Case: A Person with Bulimia

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The findings from
a case study
cannot be
generalized for the
entire population.

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Phenomenology

• Refers to the study of a

phenomenon.
• Describes and analyzes
series of events that
leads to a phenomenon.

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 Example of a
Phenomenology
Topic: Working in Isolation:
Analyzing the Experiences of
Work-at-Home Employees

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Phenomenon: Working in
isolation
 Ethnography

• Study of the lifestyle and

culture of a group of
people
• People living in rural or
urban communities
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 Example
of Topic: The Secret Spices
Ethnogra of the Bicolanos
phic
Study
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Group: Bicolanos
Grounded
Theory

• Generates new theories

from the research data.
• The theory of your
study is “grounded” on
the research data.
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 Example Topic: Efficient Fishing
of Methods of the Visayan
Grounded People in Cebu
Theory
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Theory created: Different

efficient methods in fishing
used by Cebuanos
Research data is the most important
element in using grounded theory as
a research design.

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 Historical
• The study of past events
• Used to understand the
present events or
anticipate future events

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 Example
of a
Topic: Filipino Roots: The
Historical Rich Prehistoric Times of
Study the Philippines

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Historical event: Prehistory

of Philippines and its
people
Historical research are
most commonly used
by archaeologists,
anthropologists, and
historians.

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 Narrative
• Study of a person’s life
experiences expressed in a
narrative
• The subject is an individual
whose life experiences may
be related to others.
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Example of a
Narrative Study
•Topic:
My mother’s discovery of the
greatness of Filipino cinema

•Narrative to be studied:
The mother’s experiences on
watching Filipino cinema
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Always base the research
design of your study from
its objectives, statement of
the problem, and scope and
limitations.

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Practice
Hidden Culture:
The Tausug of Manila
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 Quick Check

1. What is the qualitative research design to be

used when you want to study the lives of the
Aboriginal people in Australia?

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 Quick Check

2. What qualitative research design must be

used when you want to describe the
implementation of K-12 among the
kindergarten pupils in Brgy. Pembo, Makati
City?

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 Quick Check

3. Most Profitable Recipe: The Best

Wintermelon Milk tea Recipes from 200 Local
Milk tea Shops

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 Wrap Up

Qualitative research design refers to the

overall strategy that researchers use
to organize methods on how to analyze
and build a logical framework to
understand the behavior of variables
within a qualitative study.

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 Wrap Up

Qualitative research designs help

researchers find a logical framework
for the relationships of the variables
under investigation.

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 Wrap Up

In choosing the research design, the

research problem, the focus of the
study, the researcher’s training and
experience, and willingness should all
be considered.

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Wrap Up

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