EMAIL WRITING

What are the 4 essential characteristics of

a Business Email
 Attention
 Interest
 Desire
 Action
 SIS Research is conducting a compensated focus group about opinions on how the world is changing.
We are providing a $200 compensation if you qualify, are selected, and successfully complete an approximately
120-minute online focus group discussion.
 We are interested in hearing your opinions and insights. It’s a fun, lively focus group and we are providing an
incentive for successfully completing the entire online discussion. The Focus Group is confidential and for
opinion research purposes only.

 If you wish to participate, please answer this short pre-screening survey here to be considered. If this project is a
fit, we will get in contact.

 https://corexmsyv9tx6st6wvft.sjc1.qualtrics.com/jfe/form/SV_aW9CNVWeV1hdabc
 Kind regards,
 Insights Team
 SIS International Research
11 E 22nd Street NY, NY 10010
(212) 505 6805
 New York ▪ London ▪ Los Angeles ▪ Hamburg ▪ Shanghai
Mentioned in Forbes, USA Today & Bloomberg
 Click here to stop receiving emails.
Language in Emails

 Crisp/Concise
 Correct
 Complete
 Courteous
 Clear
 Concrete
 Coherent
SUBJECT: Helping retailers take advantage of new technology.
Raina,
Susan Charmer suggested I contact you because I’m launching a consulting company to help retailers take advantage of emerging
technologies. My name is Jason Bercelli, and I have 12 years of experience working as a senior consultant for the Montreal-based
technology firm Compucite. I’ve recently moved to Massachusetts and am eager to connect with other professionals who work in
the retail innovation space.
From what Susan has told me about your augmented reality app, it sounds like we are serving a similar client base and helping
retailers solve similar problems. I’d be interested to learn more about your company and the kinds of solutions you provide.
Would you be free to meet for coffee one day this week or next? I’m normally in Boston on Thursdays, and right now my calendar
is clear for the afternoon of the 12th and the 19th . The best way to reach me these days is by e-mail or by phone (voice or text) at
514-765-8956.
I look forward to hearing from you soon.
Regards,
Jason
Jason Bercelli

Founder, Axia Consulting

www.axiaconsult.com
jason@axiaconsult.com

514-765-8956
 WRITING TASK
You are the sales executive in a travel agency. You want to
increase your clientele and want to roll out an advertisement mail
for your travel agency during the Christmas vacation.
Your offers are lucrative, however you have been facing
competition from other agencies.
Write an email with an impressive subject line for increasing your
clientele and business.
 While going through the ToI daily, you come across the obituary of
your old school friend’s grandmother. You know that she was ailing
and also that your friend was quite attached to her grandmother. Write
an email, to console your grieving friend for her loss.
 You have been invited as the guest speaker at the Rotary
Club, Chembur for their annual function. You were always
looking for opportunities like these, however your exams are
going on and so you decide to refuse . Write an email denying
the invitation to the Rotary Club, Chembur.
NOTE:
A persuasive request for information doesn’t necessarily have to tackle
the questions in the order listed, but it should address them all in as brief
a message as possible. It should also state the desired outcome of the
message explicitly, as a direct question.
 GD Topics
 1. Altruism or Capitalism
 2. AI is an obedient servant but a cruel master
 3. Transgenders and Inclusivity
 4. Democratic Government or Monarchy
 5. ASEAN and the global economy
 6. India and the US - Strategies of collaboration
 7. Global culture and localized trends
 8. Pandemic-A life-changing phenomenon
Types of Emails