GOOD

AFTERNOON
GRADE 10
JERECHO ALTARES
 Differentiating
Qualitative Method From
Quantitative Method
Qualitative Method
 Qualitative Method
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Qualitative data is interpretation-based,

descriptive, and relating to language.
Qualitative data can help us to understand
why, how, or what happened behind
certain behaviors.
 EXAMPLE OF
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QUALITATIVE METHOD
One-on-one interview. Conducting in-depth interviews is one of the most
common qualitative research methods. ...
Focus groups. ...
Ethnographic research. ...
Case study research. ...
Record keeping. ...
Process of observation.
Quantitative Method
 Quantitative Method
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Quantitative data is numbers-based,

countable, or measurable. Quantitative
data tells us how many, how much, or how
often in calculations.
 EXAMPLE OF
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QUANTITATIVE METHOD
Descriptive Research Design. ...
Survey Research. ...
Correlational Research Design. ...
Quasi-experimental Research Design. ...
Experimental Research Design.
PART 2
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 ADVANTAGE AND
DISADVANTAGE IN
QUALITATIVE METHOD
QUALITATIVE ADVANTAGES
Qualitative research is often used to
conduct social and behavioral studies
because human interactions are more
complex than molecular reactions in a
beaker. Subjectivity, nonrandom sampling
and small sample size distinguishes
qualitative research from quantitative
research.
QUALITATIVE DISADVANTAGES
Qualitative studies often take more time to
complete due to the painstaking nature of
gathering and analyzing field notes, transcribing
interviews, identifying themes and studying
photographs, for instance. Studies are not easily
replicable or generalizable to the general
population. Conscious or unconscious bias can
influence the researcher’s conclusions.
 ADVANTAGE AND
DISADVANTAGE IN
QUANTITATIVE METHOD
 QUANTITATIVE
ADVANTAGES
You may be very familiar with quantitative research
from your science classes where you learned and
practiced using the scientific method. A problem or
question is examined by deductively forming a
hypothesis derived from theory. Controlled, objective
testing and experimentation ultimately supports or
rejects your hypotheses. Each step is standardized to
reduce bias when collecting and analyzing data.
QUANTITATIVE
DISADVANTAGES
While quantitative research methods work well in
the laboratory under tightly controlled conditions,
measuring phenomena like human behavior in
natural
settings is trickier. Survey instruments are
vulnerable to errors such as mistakes in
measurement and flawed sampling techniques.
PART 3
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PART 3
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PART 3
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THANK YOU