GEL’S COFTEA

(Business Proposal)
By: Angel Marie C. Adolacion
 TABLE OF
CONTENTS
 Introduction
 Executive Summary
 Project Details
 Deliverable and
Milestones
 Budget
 Conclusion
Sample footer text
 Introduction
Welcome to the world of relaxation and
refreshment! At Gel’s CofTea, we are
passionate about blending the soothing warmth
of coffee with the cool, refreshing essence of
tea and yummy bread and pastry. Our unique
concoctions are crafted to delight the sense and
provide a moment of tranquility in the midst of
busy days. Gel’s CofTea seeks to capitalize on
the increasing trend of consumers seeking
healthier and more diverse beverage option.
 Executive Summary
Gel's Coftea aims to revolutionize the beverage industry by offering a unique blend of coffee
and tea-based beverages, catering to the growing demand for innovative and refreshing drinks.
Our signature offerings will combine the rich, robust flavors of coffee and aromatic nuances of
tea and also we provide bread and pastry that will surely satisfy the experience of your client.
 PROJECT
DETAILS
 Logo and Tagline
 Vision
 Mission
 Target Market/ Audience
 Marketing Strategy
 Unique Selling Proposition

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 VISION
To be the leading Coffee Roaster and
purveyor of gourmet coffees and
food service products around the
world by offering the guiding
principles of integrity, quality,
service and relationship. Also to
redefine the beverage experiences by
seamlessly blending the bold flavors
of coffee with the delicate aromas of
different tea.
MISSION
We are committed to crafting
innovative and refreshing beverages
that delight our customer's senses,
using only the finest quality
ingredients and a dedication to
excellence in every cup. Serving with
pride and working with Passion to
deliver the Gel’s Coftea.
 TARGET MARKET
• The target market for coffee, includes drip coffee drinkers,
coffee shop lovers, specialty coffee drinkers, and whole bean
buyers. As well as a people who’s into bread and pastry.
• Gel’s Coftea target place is in Plaza Rizal St, Jaro, Iloilo City,
5000 Iloilo and Bonifacio Global City, Taguig City, Metro
Manila.
 Marketing Strategy
Target Advertising: We will leverage social media platforms and
digital marketing channels to reach our target audience of
millennials and young professionals.
In- store promotions: Sampling events and products
demonstrations will be held at select locations to generate buzz
and drive foot traffic to our cafes.
Collaborations: Partnering with local businesses and influencers
will help increase brand visibility and attract new customers.
Logo and Tagline

From Bean to Dream.

 Theme and Designs
A theme that is visually pleasing can create a
memorable experience for customers and
encourage them to return. Consider using
bold colors, unique decor pieces, and
creative lighting to make your cafe stand
out. Customers expect a theme that is
relevant to your location.
 Unique Selling Proposition

Innovative Fusion Quality Ingredients

Title

Title Title

Customization Options
 DELIVERABLE AND MILESTONES
Product Development Manufacturing and
( Month 1-3) Production Marketing and Branding
 Conduct Market Research ( Month 4-6) ( Month 7-9)
 Develop formulations for  Establish partnerships  Develop and marketing
the initial product line Strategy
 Conduct pilot production
 Source high quality run to test  Create engaging content
ingredients and conduct
taste tests  Scale up production to meet  Collaborate with influencers
anticipated demand
 Finalize product packaging  Plan and execute sampling
design including the label  Secure necessary permits events
and branding.
DELIVERABLE AND MILESTONE

Distribution and launch

( Month 10-12)
 Secure distribution
agreements
 Coordinate with retail partners
 Implement an online sales
strategy
 Host a launch event to
generate buzz and excitement
 BUDGET
Concept and Planning Phase 200,000

Design Phase 250,000

Permitting and Approvals 50,000

Construction Phase 800,000

Total 1,300,000
 BUDGET
Product Development
( Month 1-3)
150,000
Manufacturing and Production
( Month 4-6)
250,000
Marketing and Branding
( Month 7-9)
100,000
Distribution and launch
( Month 10-12)
180,000
TOTAL EXPENSE
680,000
 CONCLUSION
Gel's Coftéa, a vision of a vibrant and welcoming
cafe, has been meticulously crafted through a
series of stages, each marked by distinct
deliverables and milestones. From the initial
concept to the bustling grand opening and
beyond, the journey of creating Gel's Coftéa
embodies dedication, creativity, and meticulous
attention to detail.
 Throughout the process, our team has strived to
infuse Gel's Coftéa with a unique personality and
atmosphere, reflected in every aspect of its
design, menu offerings, and customer experience.
From the cozy interior layout to the carefully
curated menu selection, every decision has been
made with the goal of creating a space where
patrons can indulge in delicious treats, savor
aromatic beverages, and forge meaningful
connections.
As Gel's Coftéa prepares to open its doors to the
public, we are filled with excitement and
anticipation for the journey ahead. With a
commitment to excellence and a passion for
hospitality, we look forward to welcoming guests
into our vibrant community, where every visit
promises to be a delightful experience.
Gel's Coftéa represents more than just a place to
enjoy coffee and pastries—it's a testament to the
power of creativity, collaboration, and
perseverance. We invite you to join us on this
journey as we embark on a new chapter in the
world of cafes, where every cup tells a story, and
every moment is savored to the fullest.
Thank you

 FB: GELSCoftea
 GELSCoftea@gmail.com
 IG: your_GELSCoftea