Bahan Kuliah 2

Dasar-Dasar Strategi
 a1

ANATOMI STRATEGIS

BEYOND
ABOVE
BREAK
BEHIND AHEAD WITH
(X BREAK
BESIDE THROUGH)
BELOW

COMPREHENSIVE:
Masa lalu, masa depan, hubungan ke
atas, ke bawah, ke samping, ke belakang
stratplan / kg
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THREAT
( WIN )

MEANS ENDS

THREAT
( LOOSE )

THREAT
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Intended Deliberated Realized

Strategy Strategy Strategy
y
teg

y
tra

eg
S

r at
ed

St
liz

ed
r ea

er g
Un

Em

stratplan / kg
 PERENCANAAN DAN IMPLEMENTASI a4

POSISI (SRT)1 (SRT)2 POS

AWAL IDEAL

PERENCANAAN KEGAGALAN
REN
DICAPAI KEGAGALAN
SEMU
KEGAGALAN RIIL

DIRENCANAKAN KEGAGALAN REN

DICAPAI

SUKSES KEGAGALAN
SEMU RIIL

stratplan / kg
 a5

Strategic Management

SET OF MANAGERIAL DECISION

AND ACT THAT DETERMINES THE
LONG RUN PERFORMANCE OF
CORP

stratplan / kg
 a6

Managmt STRATEGIK

Core Business Core Competence Stake Holders

Mandate (Vision) Mission

External Env SWOT Internal Env

Strategic Formulation

Strategic Implementation
Prog , Budget, Procd

Evaluation – Control

stratplan / kg
 a7

stratplan / kg